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The China Chain Store & Franchise Association released the "Retail/Platform Enterprise Healthy and Sustainable Diet Implementation Manual" (hereinafter referred to as the "Manual") on May 23 in conjunction with the "Dietary Guidelines for Chinese Residents (2022)"
According to the relevant person in charge of the China Chain Store & Franchise Association, the Handbook is based on data from in-depth interviews with companies, consumer research and reports issued by relevant institutions, combined with international research results on the transformation of healthy and sustainable diets, as well as on the domestic and foreign retail and platform companies that have already carried out.
Consumer surveys show that supermarkets are still the main channel for consumers to buy food, with community supermarkets and fresh supermarkets being the first choice for daily shopping
The level of commodity supply is the primary factor affecting consumers' shopping choices
The shopping environment and store atmosphere have become new driving forces for consumers to choose
The professional ability of operators to provide services is concerned by consumers
The "Handbook" identifies 21 healthy and sustainable diet implementation plans applicable to the Chinese market from four dimensions: commodity, environment, personnel, and platform, and invites relevant experts and industry and enterprise representatives to evaluate the importance and feasibility of the measures.
The "Handbook" also summarizes that many retail and platform companies have actively explored healthy product operation models, and have achieved results in brand building, private domain traffic building, and sales promotion
It is reported that the China Chain Store & Franchise Association will continue to help enterprises better satisfy consumers, enhance business innovation, focus on nutrition and health hotspots, and improve To realize the high-quality development of the enterprise, it will give full play to the industry value for the realization of the "Healthy China" strategy and the "Double Carbon" goal
