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    Home > Food News > Food Articles > Change the concept of development, grasp the demand of consumers, and be a high-quality health expert

    Change the concept of development, grasp the demand of consumers, and be a high-quality health expert

    • Last Update: 2022-09-30
    • Source: Internet
    • Author: User
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    ——Remembering the Taylor Media Day event

    Liang Wenwen is a reporter of this magazine

    In 1859, Taylor became the first producer


    Be a proponent of human health

    Currently, health is a megatrend in the food industry as a whole, and the four major themes associated with it are overweight, diabetes, clean labeling, and gut health


    In addition to the problems caused by diabetes, other health problems are equally serious


    Rich products, professional knowledge, to provide users with a full range of solutions

    At present, Taylor's ingredient products mainly include two major areas - special food ingredients and bulk ingredients


    Be forward-looking and create the future

    Headquartered in London, Taylor has factories, laboratories and offices in more than 60 locations around the world and employs more than 4,000 people


    Taylor always puts users in the most important position, not only has two global business units of bulk ingredients and special food ingredients, but also has a global continuous growth unit ICD and a global business department responsible for global operations, in addition, there is a global support department and IS/IT platform that indirectly serves users, all of which are coordinated to provide users with the best solution


    For the development in China, Taylor fully understands the needs of Chinese consumers and takes into account the taste preferences of Chinese local consumers when developing products


    In recent years, the development of the Asia-Pacific market has rapidly attracted the attention of Taylor Corporation, which is interested in the development of the Asia-Pacific region and will continue to increase investment to meet the growing demand for


    After Harry Boot's introduction, he answered the questions of the media reporters on the spot, and the reporters of this magazine also participated in it, bringing back the interview content


    Q: At present, low-sugar and low-calorie products have become the development hotspots of many enterprises, what problems has Taylors encountered in product development? And how did you overcome it?

    A: Usually, we understand the needs


    The degree of sugar reduction that can be achieved also varies depending on the product


    Q: Since 2018, Taylor has expanded its laboratories in Singapore and Shanghai, what role can the expansion of the laboratory play?

    A: The expansion of the Shanghai Food Application Laboratory and the improvement of the pilot scale capacity can help users develop, test and calibrate different categories of recipes, including dairy products, beverages, baked goods, soups, sauces and condiments; Other professional services include ultra-high temperature (UHT) sterilization processing


    Q: At present, the development trend of the industry is more dominated by finished product companies, but the future development of the food industry is likely to be dominated


    A: Taylor has over 150 years of experience with sweeteners and beverages, so we don't think anyone knows more about sugar and calorie reduction


    Taylor has an ICD (Innovation & Commercial Development) division, corresponding to the R&D division of


    Q: Now that people's health awareness is getting stronger and stronger, but there is a blind rejection of additives, what measures does Taylor have to improve consumer awareness?

    A: In this regard, we also noticed that as a B2B company, Taylor has no direct contact with consumers and can only take limited measures in consumer education, so we have cooperated with many associations and government departments specializing in nutrition education, such as the Joint Shanghai Nutrition Association (NSS) to carry out the "Healthy Eating Happy Learning" project, which cultivates healthier eating habits and healthier lifestyles by popularizing nutrition knowledge to students in two primary schools.


    After the interview, the R&D director of Taylor led the media reporters to visit the Shanghai laboratory and tasted several samples
    prepared for the FIC exhibition.
    The laboratory is well-equipped, moderately sized, with analytical laboratories, sample stability observation room and other laboratories, suitable for users to come here for product research and development
    .
    The media day activities were rich, multi-angle, and comprehensively demonstrated Taylor's R&D, operation model and business philosophy, so that users can know why it can provide effective solutions
    .

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