Can decrypting water-based coatings win the future?

Water-based coatings
since entering the Chinese market in 1996, has been 17 years of development history, although China's
coatings
industry has become a hot spot, but the lack of water-based coatings development is also an indisputable fact. For more than a decade, the phenomenon of "industry hot, cold market" has been bothering us paint people. For the development of water-based coatings, on the one hand, all sectors of society have given great attention, on the other hand, the development of complete market behavior failure, therefore, water-based coatings have not always seen the "landing".
water-based wood lacquer
, because of performance and price and other disadvantages, restricting their own promotion of the road. However, due to the increase in raw material prices
some oily
coating prices, it can be said that the water-based paint market has brought some development. However, in terms of its performance, water-based
wood paint
many performance indicators are not as good as traditional polyester paint, especially wood paint specifically required hardness, wear resistance, film plumpness and so on.
present, the difficulty of water-based coatings is mainly due to the fact that their technology is not as mature as traditional
-paint
, and there is more room for improvement and improvement in the physical properties of water-based coatings. In view of this, water-based coatings in the market can not have an absolute advantage. All in all, water-like wood paint will take a long and difficult journey to completely replace oily wood paint. No matter what process water-based coatings to replace oily coatings, from a long-term perspective, water-based coatings to replace oily coatings will be an inevitable development trend, one day, water-based coatings to get out of the "industry hot, market cold" cycle, ushering in a vast world.
water-based paint" big cake development needs "three conditions
as early as 2002-2004, in the face of the water-based paint market this "big cake", many manufacturers have been on the horse water-based wood paint project, with investment and media opinion, water-based wood paint is also a moment of unlimited scenery. Unexpectedly, because there is no mature market environment, many products are only to attract the attention of consumers mainly, the market does not buy, resulting in water-based
ponsoics enterprises
have come back, it is suffocating.
, a well-known commentator, has pointed out that the development of any product to form a market, provided that there must be an industrial chain to support the development of this product. Otherwise, the efforts of any single link of a single enterprise will not be enough to promote the rapid development of this product. In other words, the development of water-based paint must have an industrial chain to support the development of water-based wood paint.
all of us know that the development of water-based wood paint must have at least three most important conditions: technology research and development, market demand, policy support.1. Technology research and
why water-like wood paint promotion process is slow, can not be more widely used? There are two main reasons: First, the quality of water-resistant wood paint, that is, fullness, hardness, gloss and water resistance is not enough; Second, the sale price of water-based wood paint is higher than that of traditional paint, that is, the cost problem. These two problems have been troubling paint enterprises, and active scientific and technological research.
2006, Carberry Asia's largest tons of
water-based wood coatings
fully automated production line, the water-based equipment product sales price down more than 30%, and the traditional
paint price
very close. In 2009, in order to be able to break through the domestic water-based wood paint technical bottleneck, Bards and Beijing University of Chemical Engineering cooperation, to undertake the transfer of the national "863" program major scientific research results. In 2011, Mei Tus invested heavily, high salary hired the elite in the field of water-based paint, formed a "Mercury water-based wood paint promotion group", and constantly increase the marketing efforts of water-based wood paint. In 2013, Shang guest coating in Longjiang set up an area of 22,000 square meters of water
wood coating
application service center.2. Market
water-based wood paint in the Chinese market has been in the "breeding in the deep unknown" situation. On the one hand is excellent performance and broad market space, on the other side is to open up the promotion of various difficulties, on the one hand want to start for the first time to seize the opportunity, on the other hand, but also worried about the market after the cultivation of food. For paint companies, in the water-based wood paint this strategic choice, can be said to be a dilemma.
if water-based coatings are a cheaper, harder, stronger alternative, the market competition mechanism can easily complete the product replacement process. For example, tapes and videotapes quickly disappeared after CDs and DVDs appeared. However, despite decades of research and development, water-based coatings are still not fully up to the level of paint in performance and cost. The main advantage of water-based coatings is their low VOC content.
However, as the paint industry gradually into a high-cost track, raw material prices rise, and constantly dilute the profits of the paint industry, while at the same time, people's environmental protection and health awareness of the enhancement, as well as water-based wood paint process and performance is more and more stable, the proportion of water-based wood paint is gradually rising. It is estimated that in the next five years, water-based coatings in China's market share may reach 30% or higher.
3. Policy Support
Reviewing the history of water-based coatings in Europe and the United States and other countries, policies and regulations have played a vital role in it, and the successive introduction of strict policies and regulations has forced many paint companies to upgrade their industries and embark on the road of water-based. On the contrary, due to imperfect policies and regulations, the paint industry did not really attach importance to the development of water-based coatings, the short-sightedness of enterprises caused by the water-based paint market investment is not large, thus failing to affect consumers to achieve the final purchase behavior, and consumer behavior will affect policy-setrs and enterprises on the water-based paint market judgment. Therefore, to speed up the development of water-based coatings in China should start from the policy and regulations.4. Water-based coatings bright prospects to achieve industrial upgrading is by no means an overnight achievement
the development of water-based coatings can not be completely determined by market behavior to develop, otherwise on the one hand is the customer does not buy water-based coatings. On the one hand, manufacturers are reluctant to invest in research and development of water-based coatings, where external problems occur, market functions fail, only through government actions to protect the interests of the public, such as government legislation.
water-based coatings to achieve industrial upgrading, is not overnight work, but the bright future of water-based coatings is difficult to hide. Water-based coatings to fully enter the consumer, and oil-based paint camp is important, more important is to overcome their own backwardness and defects, strengthen inter-industry collaboration, overcome technical problems, so that water-based coatings safety and environmental protection image deeply in the hearts of the people.
water-based paint, is such a game, a bet on the future. Believe that water-based paint products can win the present, also won the future.