Bullfrog pre-made dish, will it be the next hot item?

Recently, the prefabricated vegetable track, which has been predicted by industry insiders that its market size is expected to exceed trillions in the future, has ushered in a number of new players

1.

At present, the market performance of bullfrog prefabricated dishes cannot match the popular aquatic prefabricated menus such as crayfish and sauerkraut fish, but on the market side, we can see that many companies have launched bullfrog prefabricated dishes and explored

On the major e-commerce platforms, it is not difficult to see the green pepper bullfrog, spicy brine bullfrog, spicy bullfrog, spicy bullfrog, perilla bullfrog, boiled bullfrog and other bullfrog pre-made vegetable products with diverse flavors and cooking techniques, which meet the dietary preferences of consumers in different regions

Ma Liu Ji introduced the foul-mouthed bullfrog; Zhongyang Fish World has listed four washless bullfrogs and semi-finished pre-made vegetables and pepper bullfrogs in the Jingdong flagship store; Henan Yongda Food Group launched new pre-made dishes such as bullfrog chicken; Yuxianfeng, a brand of Pinzhen Technology, launched spicy bullfrogs and perilla bullfrogs; The official flagship store of Jingdong, the hero of the tip of the tongue, also has boiled bullfrogs on the shelves; Meituan buys vegetables with Dahu frozen sour and spicy jumping frogs and elephant chef boy ginger gluttonous bullfrogs.

2, into the prefabricated market, bullfrog advantages

In the perspective of prefabricated vegetable insights, bullfrog has a certain consumption base, does not need to invest additional market education costs, has a wide range of consumer groups, and does have a certain development space

Pre-made dish insight noted that bullfrog and other ingredients have a strong collocation, not only suitable for sichuan spicy, barbecue and other mainstream dishes of the taste type, but also with fish head, chicken, shrimp, crab and other ingredients with a variety of cooking methods, in recent years, a number of domestic bullfrog restaurants have emerged, along with the heat of the bullfrog track, consumers' enthusiasm for bullfrog consumption is also rising

Since the bullfrog was introduced to China from abroad, it has been loved

At the beginning of the outbreak, bullfrogs were involved in the "wild game storm" and attracted much attention, and the topic of "bullfrogs can't eat" was even on Weibo hot search, fortunately, bullfrogs lifted the wild game crisis

At the same time, some bullfrog brands have also begun to build their own bullfrog breeding bases to control products

3, bullfrog pre-made dishes to become a popular single product, there are still a number of industry pain points to be solved

Overall, bullfrog prefabricated dishes have certain consumer demand and broad market space, but there are still many industry pain points to be solved

At present, bullfrog farming shows the characteristics of dispersion and small scale, and high-density breeding mode is quite common, while high-density breeding is prone to tailwater pollution

In addition, bullfrogs are sought after by consumers because of their delicious meat and refreshing teeth, but the production and processing of prefabricated dishes

Overall, although the bullfrog pre-made vegetable market is getting more and more lively, there is still a certain distance away