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    Home > Food News > Food Articles > Bubble Mart suspends food-related blind box production

    Bubble Mart suspends food-related blind box production

    • Last Update: 2022-04-16
    • Source: Internet
    • Author: User
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    Beijing Chaowan company Bubble Mart announced that in the future authorized cooperation with the food industry, all customized blind box business will be suspended to eliminate possible food waste, and it will remind authorized parties to avoid excessive marketing and remind consumers to consume rationally
    .
     
    Previously, the joint hype between Bubble Mart and KFC sparked heated discussions on Weibo
    .
    Some people say that 2021 is the year of "breaking the circle" of blind boxes
    .
    Huang Maoxing, a representative of the National People's Congress and a professor at the School of Economics of Fujian Normal University, emphasized that diversified marketing methods such as blind box marketing should be adopted reasonably, and the policy for the first store of commercial brands should be promoted and implemented, and domestic brands should be supported to open their first stores, innovative stores, flagship stores, etc.
    , so as to serve the vast number of consumers.
    The product experience provides a more diverse form
    .
     
    In January this year, the China Consumers Association named a boycott of KFC's blind box advertisements, saying it encouraged food waste
    .
    One customer even bought more than 100 sets of meals for the collection of toys at a one-time price of 10,494 yuan, and some people simply threw away the food and left only the toys after purchasing the set
    .


    Beijing food consumers
     
    Previously, the joint hype between Bubble Mart and KFC sparked heated discussions on Weibo
    .
    Some people say that 2021 is the year of "breaking the circle" of blind boxes
    .
    Huang Maoxing, a representative of the National People's Congress and a professor at the School of Economics of Fujian Normal University, emphasized that diversified marketing methods such as blind box marketing should be adopted reasonably, and the policy for the first store of commercial brands should be promoted and implemented, and domestic brands should be supported to open their first stores, innovative stores, flagship stores, etc.
    , so as to serve the vast number of consumers.
    The product experience provides a more diverse form
    .
     
      In January this year, the China Consumers Association named a boycott of KFC's blind box advertisements, saying it encouraged food waste
    .
    One customer even bought more than 100 sets of meals for the collection of toys at a one-time price of 10,494 yuan, and some people simply threw away the food and left only the toys after purchasing the set
    .

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