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    Home > Food News > Food Articles > British consumers are more likely to use canned food to combat inflation

    British consumers are more likely to use canned food to combat inflation

    • Last Update: 2022-11-25
    • Source: Internet
    • Author: User
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    News from The Fish Site on November 10, according to Kantar's latest market research data, since February this year, canned food has been growing faster than other foods, and between May and August 2022, more buyers bought canned food than in 2020 during the severe lockdown period
    .
     
    With inflation putting pressure on the cost of living, British consumers are choosing to buy canned food to cope with the crisis
    .
     
    Sales of canned soup and canned tomatoes increased by 19.
    7% and 8%,
    respectively.
     
    A recent survey revealed that nearly a third (31%) of UK consumers intend to buy more canned food in the coming year, 64% say canned food lasts longer, 53% say canned food costs less, 46% say canned food eliminates waste and 20% say they expect to buy less frozen food
    in the coming year.
     
    British supermarket chain Waitrose recently called on shoppers to plan at least one canned meal a week to reduce food waste and cut household expenses, and Asda and Sainsburys have followed suit
    .
     
    The Princes Group mainly produces canned food in the UK, and its brands include the Prince brand and its brands, Napolina, Branston, Batchelors and cros & Blackwell
    .
    Through initiatives such as "Love Canned Food", Princes Group has been working to educate residents on how canned food can be used to create high-quality dishes while reducing the cost of living and avoiding food waste, and has released a new recipe video
    .
     
    Sales of canned tuna chunks under the Princes brand increased 29% year-over-year, canned tuna steak sales increased 35% from the previous quarter, sales of canned steaks with gravy increased 56% year-over-year, and sales of canned corned beef increased 6%
    from the previous quarter.
     
    Princes Group plans to increase the proportion of MSC-certified tuna to 25% in 2023, 50% in 2024, and 100% MSC-certified products
    by 2025.
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