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A small cup of coffee connects a huge industrial chain behind it
As brick-and-mortar bookstores gradually become an important public space leading citizens' lifestyles, under the two-way guide of coffee lovers and reading lovers, bookstores with coffee attributes are constantly being integrated into urban daily leisure options
Coffee is becoming a new "flow" entry for reading
A good book, a cup of coffee, and the aroma of books and coffee linger with each other in the reading time of sipping and slow tasting.
Today, coffee business has become one of the main businesses of the newly opened bookstore
The location of many cafes has gradually expanded or moved forward from the low-key area of the bookstore to the main seat of the bookstore, attracting readers to explore and stay
"The bookstore combined with the coffee area has a lot of personalized designs, so that consumers can enjoy both visual and taste
Create an urban compound cultural space with "temperature"
Traditional bookstores have clear and definite positioning.
With the abundance of book sales channels, both online and offline can meet the needs of book buyers, but in the opinion of Feng Jie, COO of Duoyun Academy, brick-and-mortar bookstores have "shops" in addition to books, which means space , the spillover effect of social networking, and the addition of coffee business, the group of bookstore consumers from readers to "guests" is growing
The coffee population and the reading population have natural integration advantages.
"Books can be bought online, but the atmosphere where many people read and study together cannot be bought online
According to the "2020 International Cultural Metropolis Evaluation Report" recently released by the joint team of Shanghai Jiaotong University and the University of Southern California, among the 50 international cultural metropolises in the world, Shanghai ranks first in the world in terms of the total number of teahouses and cafes
A city's economic index, coffee index, and reading index often show a positive relationship
(Comprehensive arrangement by Wang Han)
"China Food News" (April 12, 2021 04 edition)
(Editor-in-charge: Wang Han)
