Blueberry will publish six new retail trends in the white paper on retail trends 2018

From December 14 to 15, the third China I berry award ceremony and Brand Marketing Summit of "consumer innovation, brand rise" was successfully held in Xi'an This conference invited nearly 100 marketing executives covering five fields of food, daily chemical, 3C, big health and pan household to discuss with the platform, attracting nearly 1000 brand marketers to attend At the meeting, blueberry conference released the white paper on retail trends in 2018 (Nielsen, Ali Research Institute, iResearch, iResearch, Yiguan, etc provide data support) In the context of new consumption, aiming at the disease and pain of the current four major retail formats, the three major e-commerce Giants: Alibaba, Jingdong, Suning explore the way of new retail, analyze the trend of the upgraded retail industry for enterprises and Brand marketing provides relevant forward-looking insights At the same time, driven by science and technology and information technology, all kinds of new technologies, new equipment and new business formats are blooming The e-commerce logic of consumption with experience is about to run out of ammunition, and the new retail thinking of experience with consumption is gradually clear Although on the surface, Alibaba, Jingdong and Suning, the three e-commerce giants, are in the lead in retail mode under the background of new consumption, according to the white paper, there are two new trends in the whole retail industry in 2018: 1 The competition pattern of two super and many strong enterprises forms 2 New retail species of various modes of innovation are emerging, and the retail industry has always been praised with vitality At the same time, the white paper also pointed out that under the background of new consumption, six new trends in the retail industry gradually emerged: 1 Integration: online and offline relationships complement each other better than competition When consumers are shopping in the store, more and more will first use the Internet to query the price and find the most cost-effective solution - this kind of behavior is called "exhibition hall phenomenon" or "shopping in the store first and then online shopping"; however, the data shows that consumers will also reverse the operation: search online first and then shop in the physical store 2 Intellectualization: artificial intelligence and robots are occupying all parts of the retail chain The white paper also specifically points out the public's understanding of "unmanned stores", and believes that unmanned stores are not "unmanned" Its core is the grafting and Realization of artificial intelligence and big data in physical retail Through artificial intelligence, employees can be liberated from simple and repetitive labor and engaged in more Valuable and creative things to improve the operational efficiency of the store 3 Individualization: This is a new era of consumption and retail Everyone has media and stores 4 Cross border: the penetration rate of China's cross-border e-commerce has gradually increased According to the latest data of China's customs, China's total import and export trade reached 27.79 trillion yuan in 2017, up 14% year-on-year, the first double-digit growth in six years 5 County Based: the white paper points out that according to Nielsen's data, the consumption of the third and fourth tier cities is close to that of the first tier cities, while the consumption of the first tier cities is back to rationality, which requires high cost performance In terms of purchasing power in the next 12 months, the proportion of people willing to buy high-quality products in the third and fourth tier cities is 55%, higher than 53% and 6% in the first tier cities Branding: brand is an important basis for consumers to shop According to Nielsen's o2o Research Report in 2017, about 78% of offline consumers plan which brands to lock before shopping - 63% of online consumers say they will take the same approach The 2018 white paper on retail trend not only deeply interprets the four major retail formats, but also finds out the new retail mode that is currently in the front end, gives new retail logic ideas, and clarifies the trend and reasons It has important reference significance for the rise of brands in the current consumer innovation In addition, we would like to thank Dongling electric, Nubia, Qiaqia daily nuts, SKG, Great Wall talent red wine, Maotai Group and Prince wine, xinmeihui, Qingbo big data, huiyouxi, Guangzhou Funuo Health Technology Co., Ltd., Tomson Beijian and Shancun for their support to this conference Finally, I would like to thank focus media, a little information, electric shock news, business, new wealth, crownless finance and economics, manager network, brand observation, imagination media, blue whale finance and economics network, finance and economics breakfast, interface, advertiser think tank, wanton youth, Sina Guangdong, toutiaoye, Zhu Bajie, Yunhong high speed rail, grapefruit media, vphoto live and other media for their support to this conference.