Big move! Paint enterprise joint! A big play...

Recently, tiger new materials and 11 coating and other fields of leading enterprises in Shanghai set up a "powder coating value chain private board", caused a heated debate in the industry. There are paint companies wondering, last year there was not a private board, this is a 2.0 version? There is also business discussion, this is powder coating enterprises hugging group heating, there are enterprises guess tiger new materials in cloth a big picture. So what is the significance of the establishment of this private council? What kind of inspiration can be given to other paint companies

. In this regard, the paint procurement network exclusive interview tiger new materials CEO Luo Wei, to uncover the "private board" mystery.
Tiger New Materials CEO Luo Wei
Powder Coatings Private Council Founder: Strategic Cooperation and Promote Competition
raised the concept of private board, I believe that people in the paint industry are no strangers, the first to put forward the concept of powder industry private board is tiger new materials. Last October, Tiger New Materials, Huangshan Huajia, Qianjiang High-rise, Fujian Wan'an, Guangdong Wise, Anhui Meijia New Materials, Guangdong Dynasky, Foshan Jiado Color, Guangdong Defusheng, Tianjin Xiangsheng, Beijing Hansen Bond, Wenzhou Libang and other 12 domestic powder coating manufacturing industry leaders, witnessed the establishment of China's powder coating manufacturers the first "powder coating manufacturing green transformation and upgrading private board."
, according to Locke, because this powder coating private board is full of industry colleagues, and are elite, so the need for a higher combination and management. The current situation is that the high-level direct negotiations on strategic cooperation, between salesmen or continue to encourage competition, only competition can make the private board to maintain vitality, and only competition can make the private board will continue to move forward, will not be self-styled, by the outside world beyond, but more to promote each other's progress. In the six months since its establishment, the Powder Coatings Private Council has held a number of offline workshops, and during the outbreak, through online meetings, business knowledge training, industry prospects exchange, and exchanges among members to share, promote each other and move forward together.
Upgrade version 2.0 - coating private board, for downstream enterprises to create value
different from the 1.0 version of the powder private board, coating private board is more focused on coating value chain enterprises complement each other, that is, high-quality docking. 2.0 version of the private board member units include Chemetall / Kemet, Diye Chemical, Hollison paint, TIGER / tiger new materials, GEMA / Swiss Jinma, Junjun Powder House, Liuxi Electrical and Mechanical, Zhejiang Huali, Changzhou Weitong, Xucheng coating, Chinese intellectual creation.
According to General Locke, "powder coating value chain private board" members in addition to coating enterprises, but also intelligent manufacturing equipment enterprises, can be said to be the powder coating industry chain of outstanding enterprises are caged over, for the follow-up development is very beneficial.
Luo said that cooperation with coating value chain enterprises is based on the "industrial Internet plus" and digital era of choice, but also the inevitable trend of the future. This combination is also designed to better provide end customers with a comprehensive surface coating solution. Future customers need surface coating business does not need to go to multiple industries and enterprises to buy, just come here, you can choose one-stop service. This subverts the old model of "doing their own" in the past coating enterprises, and opens up the industrial chain.
2.0 coating private board of many members, are coating industry is very high-quality leading enterprises, such as Chinese intellectual manufacturing, has done Sany heavy work, THE CONTAINER and other projects, high quality, trustworthy, its joining can also bring a new perspective of the private board. And the cost of coating is only 5-10% of the surface coating, if you can cooperate, can effectively reduce the overall cost of coating, then for customers, for powder coating and coating use enterprises are a major good. Including the improvement of finished product rate, improve efficiency, improve the level of intelligence and other technical levels, but also very conducive to the common progress of the industrial chain.
Unite and collaborate, grasp large and small, "decentralized" will be the trend
whether it is powder coating private board, or coating private board, joined members are the industry's number one and two head enterprises, then attract them to join the private board is exactly what? Is it an industry dividend? Internal resources? Future profits? Or a more mysterious and irresistible benefit? Locke general introduction, the reason why there are a lot of head enterprises and even the top 500 enterprises rush to join, in fact, not only what we call "hug group heating" so simple, there is also a reason that the private board will lead the industry in the future will embark on the "doughned" road.
Speaking of cooperation and industrial chain integration, many people are used to using "hug group heating" to describe, that is to say, in the bad market situation, we help each other through the winter, but the tiger new material Locke always do not see so.
Locke said that the development of the powder coating industry so far 40 years, the current market share of only about 8% of industrial coatings, relatively few, but the current environmental protection policy gradually tightened, "paint powder" pace of acceleration, powder coating industry's future prospects are very worthy of association and expectation, the next 20 years market share of 20%, 30% or even 40% is not possible. Therefore, in the face of such a major opportunity, we should seize the big and small, abandon the vicious competition in the industry, unite and work together to create a big situation. At present, there are about 8000 domestic powder coating enterprises, it is expected that in the next 5-10 years, China's powder coating industry will have a big transformation and upgrading, should eventually only leave more than 500 enterprises, each should be a high-quality enterprise.
Further, the current paint industry is relatively scattered, the emergence of price war is also because the industry information is not transparent, the future of only a few hundred powder coating enterprises, and high-quality enterprises focus on research and development innovation and services, prices will become more transparent, put an end to a lot of unfair competition.
the impact of new tiger materials is unquestionable, other industry enterprises to join the tiger new materials trust, but also optimistic about the future. Mr Locke said that in the next 2-3 years, the private board would be "connected" and would not even rule out creating a "joint group" to push powder coatings into more industries and into a larger market. At that time, Tiger New Materials will be a participant, with all the enterprises in the alliance, forge ahead together to create influence, abandon the "leadership mental model", build team strength, create a win-win situation, that is, "de-centralization".
't be a long process, but for the paint industry and even the entire paint industry chain, it's disruptive and in urgent need of transformation and upgrading, and that's what Tiger's new materials are doing. The member enterprises in the private board will not be fixed, will maintain liquidity, follow the principle of good and bad, and constantly absorb more high-quality enterprises.
"with the industry and coating matching" has been put in place, will there be upstream raw materials private board?
an industrial chain, in addition to the intermediate link, there are upstream raw materials suppliers and downstream users, tiger new materials have been set up "coating private board" and the same industry "powder private board", will the follow-up will be set up upstream raw materials private board? Paint procurement network believes that should be will, powder coating upstream including resins, additives, titanium dioxide, pigments, aluminum powder pigments and other chemicals, limited by the impact of international crude oil and import and export trade, raw material prices and supply is extremely unstable, if there is a private board of raw materials, may be able to solve these problems.
According to General Locke, the Private Board of Powder Manufacturers is considering the establishment of a collection center, through docking with the upstream major raw material manufacturers, raw material procurement costs can certainly be reduced, and supply can be relatively stable. For raw materials enterprises, do not have to spend more time and energy to open up the market, then you can invest heavily in scientific and technological research and development, open up new products, after all, many raw materials in recent years have not been innovative, the overall competitiveness of the powder industry how can be improved?
Comprehensive above factors, many enterprises are discussing whether the tiger new materials will go out of the next step, the establishment of a third private board, and then open the "raw materials - powder - coating" of the entire industrial chain, the industry to do a disruptive upgrade, and promote the powder coating industry chain to another level. In the longer term, it may create a complete industry-wide ecosystem that will benefit the industry as a whole along the way. So whether there will be new developments in the new tiger materials, and whether it will do the behavior that the whole industry praises, is really worthy of our expectation.
Bads and 12 furniture enterprises jointly
In recent years, more and more paint enterprises began to realize the importance of group heating, after all, in the replacement of such a rapid era, single-player individual heroism has been unable to lead enterprises to broaden the market, achieve better results, only the industry and even the industrial chain upstream and downstream cooperation, in order to jointly open the market, broaden sales, not eliminated by the times.
Bads Group furniture paint marketing six director Fang Xuexuan led the marketing elite team, successfully signed a strategic cooperation agreement with 12 furniture enterprises in Nankang, Jiangxi Province, for the "oil-to-water" action to contribute positive forces, leading nankang furniture enterprises environmental protection development, green development, to achieve the 2020 furniture paint set strategic objectives to take a leap forward.
like tiger new materials, Bards, Ji people group, Chenyang water paint and other leading enterprises in the paint industry are broadening the industrial chain hugging group heating, strong joint, which is also a paint industry development trend. Between large enterprises and large enterprises, upstream and downstream between this embrace of small, will certainly rewrite the entire paint industry pattern.
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