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Due to the impact of rising costs such as raw material packaging and the operation and transportation of bottle canning plants, Coca-Cola may make price increases in recent days, but did not disclose which products will increase in price
In recent years, with the development of China's economy, the improvement of residents' income level, the adjustment of consumption and diet structure, and the increase in the frequency of outdoor travel, travel, and dining, China's beverage industry has shown an overall good growth trend
As consumers' concept of healthy eating continues to increase, the leading position of traditional carbonated beverages is no longer there
The Coca-Cola Company said that for price increases, it will be intelligently managed, consider the way package sizes are used, and really optimize the price point for consumers
According to industry analysts, the cost of beverages is one of the larger costs in addition to the cost of puree, the operation, transportation, sales, and advertising costs of the bottling plant
From the market point of view, the beverage industry has seen a trend of shrinking packaging sizes, such as 250ml plastic bottled drinks, 330ml canned drinks, 200ml canned drinks, and 200g, 208g, 255g, 308g, 380g, etc.
Nowadays, the beverage market has moved towards the "small and cute" route.
(Source: Food Machinery Equipment Network)
"China Food News" (08 edition on April 23, 2021)
(Editor-in-charge: Qu Yuening)