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On November 22, Chemetall, a subsidiary of BASF, officially started production at its advanced surface treatment production base in Pinghu City
, Zhejiang Province.
With an area of 60,000 square meters, BASF is BASF's largest surface treatment site
in the world.
Dr.
Jianfeng Lou, Chairman and President of BASF Greater China, said: "BASF is committed to continuing to cultivate China, the world's largest chemical market
.
Our strategy is to produce
in areas close to our customers' markets.
The Pinghu production site provides us with a great example of how we focus on
our customers by strengthening our local technology and market position.
”
Christophe Cazabeau, Senior Vice President of Surface Treatment at BASF's Coatings division, said that the Asia-Pacific region is the fastest growing surface treatment market in the world, and China accounts for about 50% of the Asian market, and the Chinese market will show an attractive growth rate
in the medium to long term.
By localizing cutting-edge processes and solutions, BASF is strengthening its leading position in the Chinese market while significantly reducing delivery times
to local customers.
The new Pinghu site adopts a smart factory design that will achieve a high degree of process automation and end-to-end digitalization in operations to improve the efficiency
of product manufacturing and site logistics.
The new site offers a comprehensive portfolio
of applied surface treatment products and solutions for multiple market segments.
In addition, BASF recently opened the Chemetel Asia Pacific Innovation and Technology Center in Shanghai, focusing on developing advanced surface treatment solutions for a wide range of industries and markets in Asia to drive product innovation
.
The 2,600-square-meter center has 1,600 square meters of laboratory space and 1,000 square meters of office space, including an analytical test center, an application test center, and an innovation laboratory, equipped with a range of advanced facilities and laboratory equipment
for various tests and applications.