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To celebrate its
150th anniversary and 130th anniversary in China, BASF will hold a week-long series of events in Shanghai with the theme of future urban life. BASF hopes to "create" solutions that make urban life more sustainable through collaboration among employees, customers, suppliers and non-governmental organizations. As an important part of BASF's global co-creation project, "Creative Group Yinghui", the Genesis Group Yinghui Tour will land in Shanghai.
china's urban population will exceed 60% by 2020. With 700 million urban consumers, how will their choices affect the balance between economic, environmental and social sustainability? From 20 to 27 March 2015, BASF will hold a wide range of events at the Shanghai Expo Creative Show (498 Semi-Garden Road, Huangpu District), including jamming, summit dialogues, seminars and cultural events aimed at developing practical solutions that benefit BASF, customers, consumers and society.
Inverse group
BASF will celebrate BASF's 150th birthday in 2015 with a series of events and conferences around the world that bring together the creativity and capabilities of BASF employees, customers, scientists and the community to create solutions for the future. In addition to the Genesis Group Ukring Tour, the main contents of Genesis Group Yinghui online interactive platform and three Creative Group Inhui Scientific Seminars held in Ludwiggang (Smart Energy), Chicago (Food) and Shanghai (City Life) respectively.
