Bainme's first-quarter operating income was $714 million, net profit of 12.9536 million year-over-year

Source: Changjiang Business Daily, Economic Observerrecently, the domestic well-known dairy brand Bainmei disclosed a quarterly reportIn the first quarter, Bainmei achieved operating income of RMB714 million, up 13% YoY, and net profit attributable to shareholders of listed companies was RMB129.536 million, up 45.24% YoYAt the same time, its net operating cash flow was RMB3.3493 million, up 106% YoY, Bainme has made three consecutive quarterly profits since the third quarter of 2019, reversing longer-term losses and poor operating conditionsthe reasons for the company's revenue growth, Bainme said the company's revenue growth was mainly due to the company's management continued to promote the company's transformation, actively embrace new retail, channel empowermentBainmei since last year to build e-commerce channels, the network red economic circuit and other new retail systemAt the same time, Bainmei and children king, baby island, Tmall and JD.com and other large customers to reach strategic cooperation, in order to quickly improve the company's sales level and brand influenceData show that last year, Bain Mei's large customers (business super-baby) growth significantly, especially the child channel revenue contribution of more than 94%In February, Bain me launched 47 live events, reaching 300,000 usersIn the first quarter, all kinds of word-of-mouth marketing activities, mother-to-mother platform exposure of 63.09 million, users click 387,000 peoplein addition, in the second-child policy benefits, sinking market dividends, the whole area of consumption upgrade and other factors under the superimposed, the milk powder industry has been a lot of goodAccording to Fangzheng Securities in December 2019 released China's mother and child industry research report, the current mother and child industry domestic brand market share has been increased to 60%, the market share of domestic leading enterprises is particularly significantGuohai Securities also said in the research report, from the industry point of view, domestic milk powder is breeding the opportunity to take off twiceday eye survey data show that Bain Mei's operating body Bain Mei Children's Food Co., Ltdwas established in April 1999, the registered capital of 1.02252 billion yuan, legal representative Xie HongOf all the company's shareholders, the majority shareholder is Bainmei Group Co., Ltd., which is effectively controlled by the company's founder, Xie Hong, with a 28.15 percent stake Fonterra Dairy (Hong Kong) Limited is a second shareholder with a stake of 13.82% Bainmei's main products include infant formula, nutritional rice flour and other infant supplements, nutrition products and so on revenue from Bainme's business, the company's milk powder business accounted for 90.5 percent of revenue, and in 2019, revenue from the business increased by 7.86 percent year-on-year to 195,000 tons of sales In 2019, Bainme will focus on creating large single-item categories and boosting the company's momentum Among them, super single product "Aiga" revenue of more than 1 billion yuan, up 35.15% YoY; in fact, through the large single product strategy is conducive to enhance brand value, accelerate the market sinking Changjiang Business Journal reporters noted that the strategy of large single products also in the flying crane, Yili, Tangchen Bijian's strategic transformation has played an extremely important role Among them, the volume of the flying crane "Star Flying Sail" single product volume increased from 300 million yuan in 2014 to nearly 7 billion yuan in 2019, contributing about 50% of total revenue the third consecutive quarter of recovery Bainme restart edifle on the first trading day after the May Day holiday, babe in the first quarter of the performance, Bainme rose 5.46 percent, as of the close of May 6, the share price closed at 6.18 yuan per share at the end of April, Bainme disclosed its quarterly report and 2019 annual report Disclosures showed that revenue grew at double-digit rates in the first quarter, although affected by the outbreak, and has been growing for three quarters has returned to the growth track after founder Xie Hong returned to the mountains two years ago with a sweeping overhaul of the system xie Hong, of , told reporters, "The epidemic has changed, but it remains unchanged." In 2020, Bainmei will fully weave the net and define the development path Listed companies will continue to consolidate solid foundation business, link to activate the brand, unswervingly carry out the six-play change program The market will see more clearly the company through diversification, digitalization, platform thinking to re-understand the milk powder market and thinking about the new retail brought about by the business changes and the different ways to play " the first quarter of the performance reversal according to the April 28, Bainmei disclosed a quarterly report showed that the company achieved operating income of 714 million yuan, up 12.79 percent year-on-year, and net profit of 12.9537 million yuan, a sharp increase of 45.24 percent year-on-year In terms of cash flow, operating cash flow improved significantly, with net operating cash flow achieved RMB3.3493 million during the reporting period it is worth noting that the amount of loss on the current period of Bain-American exchange reached 41.24 million yuan, if the loss is moderated, the first quarter net profit growth will be more obvious According to Bainmei General Manager Bao Xiufei judgment, "the first quarter due to the outbreak of the outbreak, exchange rate fluctuations are relatively special, the next three quarters are expected to continue the probability of adverse exchange rates is not large, generally leveled off or volatile." " excluding the increase in the financial expenses affected by the exchange gain and loss, the company's sales expenses decreased by 2.03% YoY, of which the ratio of brand construction expenses to operating income decreased by 0.43 percentage points, marketing and promotion expenses decreased by 2.04 percentage points, and labor, travel and office expenses were basically flat compared with the same period last year released data showing that this is the third consecutive quarter of bainme earnings, with double-digit revenue growth Bainmei sources told reporters that the first quarter of the results and Bainmei over the past year continued to promote strategic transformation, embracing new retail and enabling channels are not unrelated At present, the company began to test water broadcast and other channels to try to improve efficiency than traditional sales, costs also dropped a lot " since the beginning of the year, it feels like Bainmei has had a lot of joy Milk powder is just needed, during the outbreak, Bainmei can move quickly, in the first quarter, there is net red marketing, there is live tape, Bainmei in the sales model has many innovative initiatives After all, Bainme also has many high-quality milk powders In terms of revenue, there has also been double-digit growth In the sales channels, Bainmei also provided a lot of help to dealers, the community of interests is also formed One Beinmei investor said , with the exception of the second quarter of 2019, Bainme has maintained a positive quarterly earnings since 2018 The main drag on the second quarter was a surge in the price of the key raw material, lactoferrin " 2019 has been the hardest year for the milk powder industry in the past 10 years "Bainmei General Manager Bao Xiufei said in a recent survey of institutional investors, "Last year the price of key nutrients lactoferrin rose to more than 20,000, 104 imported milk powderinto the Chinese market, about 70% of the world's products are sold to China, coupled with the capacity of local brands, resulting in a serious overcapacity in the industry." " 2020, Bainme signed a series of agreements with major suppliers of the raw material, including Tatua, New Zealand The agreement will address the company's annual lactoferrin use while locking in the company's lactoferrin costs, with a significant positive impact on the company's cost reduction According to Bao Xiufei, after the lock price, lactoferrin procurement costs fell by 36% after the outbreak of the rapid growth of large inventory " due to the serious shortage of goods in February, the number of dealer shipments increased significantly in March, compared with February inventory slightly increased in late March, continued sales in April, inventory decline fast, once the peripheral outbreak is not optimistic, will also replenish inventory Bao Xiufei said affected by the outbreak, in the supply chain, terminal sales, online sales, online brand promotion of strong milk powder enterprises will have more opportunities, the milk powder industry is ushering in a new round of reshuffle, especially domestic milk powder brands will usher in the development of opportunities according to Bao Xiufei revealed that the current Bainmei inventory channels and terminals (more than 10 days) about 80 days, belong to a benign state "Because after the outbreak, stores are thinking a little bit more After some panicked out-of-stock ingans, they now know how to stock them We will also keep stock now " Bain-American sources told reporters that this year to build the main explosion money is still the company's strategy It is understood that in 2019 pink love, classic selection, children's enjoyment growth rate of 37.2%, 62.2%, 24.3%, the contribution of the three categories accounted for 41.2% of revenue 2019 listed nutrition series, with 3 special medical use registered formula, layout of Shu-min, Bubs in accordance with the idea of Bao Xiufei, last year Bainmei will further focus on the category, do fine core products, continue to optimize the category structure, the development of ultra-high-end products, special products and other products , Bainmei seizes the market share of "hypoallergenics" and introduces "Shu Haomin" 4 segments of milk powder For young children long-term use of electronic products to damage vision this pain point, the company launched a "eye color" milk-based nutrition In the professional field, the introduction of special medical use of infant lactose-free formula, "Besser" special medical use preterm birth /low birth weight infant formula food and "former weight" special medical use infant nutritional supplements and other products, the establishment of products of professional influence Bao Xiufei said that in the future, BainMei such as Shu Haomin market segment products will be in the omnichannel layout, and other products such as powder love, complementary food, such as the establishment of a layered management system, the formation of market sales three-dimensional offensive, with more customers to carry out more personalized service and cooperation the impact of the epidemic the digital future, and is now a great time to break through the domestic brand market In the contactless economy of the New Crown outbreak, users' buying behavior has been shifted online And the outbreak has been going on for a long time, even long enough to allow many users to develop new shopping habits in this context, the online process of all kinds of consumer goods will accelerate, such as the mother and child industry During the outbreak, the number of daily visitors to Ali e-commerce baby food increased from 1.1 million in 2019 to 1.8 million, according to Ai Media former chairman Xie Hong said in an interview with the media, "The company will continue to work deeply on the mother and child ecosystem, we are now accelerating the transformation, from products to services, including strategic cooperation with Alibaba Cloud is based on the ecosystem, and then to digital transformation." " company said that the future channel construction will be built with a new retail structure Under the new retail concept, more emphasis will be placed on the interaction between markets and scenarios, as well as data and consumers In December, Bainmei and Alibaba Cloud signed a strategic cooperation agreement to cooperate in all aspects of business, management and membership services , Bainme also dabbled in MCN to develop the red economy On January 17 this year, Bainmei announced that its wholly-owned subsidiary Bainmei (Shanghai) Management Consulting Co., Ltd and Co-parent Culture Communication (Shanghai) Co., Ltd jointly formed a joint venture with The United States The joint venture will be mother and child MCN (net red economic operation mode) as the starting point, the independent development of mother and child incubation, content marketing, digital marketing and other popular marketing methods by young consumers, to help Bain Beauty reached 90 and other young consumers, improve the marketing strength of Bain American " in the case of Bainme, it is actually easy to lay out the MCN field The basic elements of MCN's live-streaming with goods business are people, content, operation, selection, and carry-on Selection is the advantage of Bainme, which only needs to do a good job of running people and content in the vertical The investors told reporters company said, "The biggest feature of the net red economy is the rapid expansion of brand traffic at the lowest cost, to build a sense of trust between consumers and brands." In addition, because the milk powder industry's biggest characteristics need to educate consumers, establish consumer trust in products, and the characteristics of the net red economy coincide The company has diverted consumers through various types of live broadcasts in a variety of forms of education " Source: Comprehensive from Changjiang Business Daily, Economic Observer