Baidu opens sweep: first step overall abolition of the medical division

Medicines Network February 10, "for products that are not competitive in the market should be withdrawn, the off, and the time and then." "Baidu chairman Robin Li on February 7th, February 8th to speed up the internal "sweeping"February 8 news, Baidu as a whole to cut the medical division involved in the delivery of the drug O2Othe knifeit is understood that Baidu has been the overall abolition of the medical division, but it is not yet known whether the abolition of the department involved in the merger, nor is it clear the follow-up arrangements for the relevant department personnelBeijing Business Daily reporter to Baidu on this issue, the relevant person in charge of this "no comment."it is understood that Baidu Mobile Medical Division was established in January 2015, the main business has through The O2O way to join hands with domestichospitals
the introduction of registered appointments, in addition to the drug delivery-related direct businessin an internal letter to Mr Li, which was revealed on February 7th, repeatedly stressed the importance of cleaning the door: "To eliminate products that are not competitive in the market." If you can't do it, don't mix there, don't hold it thereThe withdrawal is withdrawn, the clearance is closed, and the time is to be and thenResources focus on projects that are strategically important to us"
it is understood that Baidu's previous mobile medical layout has three main aspects: online consultation sdirection has Baidu doctors, thumb doctors, interesting medical network, health care network
;this time involving the abolition of the medical division in Baidu's internal performance is not good-lookingIn addition to the lack of internal and market competitiveness, industry analysis said that Baidu's abolition of the medical division also did not rule out the impact of last year's "Wei Zhexi incident" and other medical-related incidents In September last year, Mr Li admitted that Baidu had cut revenues by 2bn yuan in a quarter because of the medical incident turn edited to but the abolition of the medical division does not mean Baidu is no longer involved in the field of medicine In fact, the department's cuts more reflect the idea of Baidu's combing architecture still take medical as an example, Baidu's release after the target is artificial intelligence On the one hand, the open big data engine is based on access to information, using big data and Baidu brain for data processing On the other hand, people's health data is recorded through mobile healthcare
health platforms and smart wearable devices Li has repeatedly expressed the role of artificial intelligence in the medical industry In his New Year's letter, he cites gene sequencing as an example, and finding answers if it can be combined with medical knowledge through artificial intelligence For example, the development of new drugs, how to use artificial intelligence technology to find new drugs, these things are still very, very early, but in the end it may be able to make a difference such action Baidu has been a lot before, last September, Baidu deep learning laboratory head Lin Yuanqing introduced Baidu artificial intelligence direction, he cut off the industry widely favored drone project, Lin Yuanqing explained: "The drone is really very good project, but we were confused about how to compete with The Big Territory, because we do not produce their own." After all the research, we think that this piece of market value is not very large Now that the drone program has been cut off, the technology accumulated before can still be used elsewhere, but in a different direction The idea of a trade-off between was validated in the October 2015 Ctrip merger: Ctrip received about 45 percent of the total voting rights, and Baidu also traded its shares for 25 percent of Ctrip's total voting rights Earlier, in July 2015, Baidu announced that Baidu takeaway and 91 desktop split was developing independently, revealing that more than a dozen other projects were ready to be opened to outside investors now, these spin-offs also include jobs (online education platforms), Baidu video (video aggregation), Baidu Music (merged with Taihe Music), Baidu Literature (controlled by Perfect World), and even Baidu Games has been selling rumors the more heavyweight news came in February 2016, when Robin Li and Aichi CEO Yu made an offer to buy Aichi, which plans to buy an 80.5 percent stake in Aichi, a video business that is a major business, which is to be spun off from Baidu Although the privatization of Aichi art was finally terminated because prices could not be agreed, Baidu's thinking on combing the business structure has become clearer these spin-offs or sales of the business did not completely cut off ties with Baidu, but Baidu basically gave up the dominant power, to the business management team or third party control, Baidu plays the role of strategic investors and partners, to give capital, flow and other resources imported, rather than control of day-to-day operations face from the "Wei Zhexi incident" public opinion storm to Baidu Vice President Wang Zhan was fired, "Prince" Li Mingyuan led to the departure of personnel unrest, 2016 for Baidu is difficult The biggest challenge is to challenge the business model of relying on search engine marketing that is why Baidu is eager to quickly revive its image From the end of last year to the beginning of this year, Baidu high-level ushered in Li Jing, Lu Qi, Liu Wei and other industry-savvy people, and entrusted with a heavy responsibility In addition to the executive changes, Baidu has set up a "Baidu Search Company" in the previous organizational restructuring Li himself will focus more on emerging businesses such as artificial intelligence, unmanned cars and finance, while focusing more on the layout and construction of content ecology, service ecology and financial ecology from a strategic perspective recently, Li Yanhong's internal letter once again clarified Baidu's development direction: both content distribution, connectivity services, financial innovation and artificial intelligence, but also internal management including organizational structure, enterprise
culture, management culture put forward requirements and reflection
"The department adjustment is natural, Baidu's business system is relatively large, mobile business costs, low net profit, relatively weak revenue capacity," said an internet analyst, in BAT, Baidu's system is relatively traditional, and now more demanding change