ASR Group Launches Stevia Sugar Products

ASR
recently
announced that it will launch a new product containing stevia sugar. The company, which mainly sells
Domino
sugars (which also owns the
Tate and Lyle
brand), is the world's largest sucrose refiner and plans to launch a new product by the end of the year.
products
asSR are made up entirely of plant extracts, not just sugar and stevia, of course.ASR
group has announced it will launch its first calorie-free natural sweetener, derived from Paraguayan stevia extract. That's big news for both the sugar and sweetener industries. Judging from the persistent obesity warning, the emergence of stevia sugar will threaten the demand for raw sugar. This
a
change for ASR Group, which currently relies on
sugar for
98% of its business.stevia sugar will also sweep the artificial sweetener market, as consumers will be attracted by its calorie-free qualities, and in fact stevia sugar is also suitable for diabetics.other businesses in the industry are starting to do the same. One of Imperial's products is a blend of stevia and sugar, and Cargies has already promoted the
Truvia
brand to the U.S. market in

. Currently, the brand dominates the U.S. market.reported that
Archer Daniel Midland (ADM
is keen to expand into the

Nature

market, and that its recently acquired wild spice company may expand corn syrup production into the region.report also notes that despite the current very small market, U.S. consumers will consume
597,
tons of stevia-containing food and beverages by
2018
. In contrast, consumer demand for artificial sweetener aspartas may fall by a third, and sugar consumption in the United States will not grow.this month, PepsiCo will launch a new beverage,
,
Stevia Sugar Pepsi, which contains
16g
of sucrose per cane and no artificial sweeteners, and will be a strong competitor to its
Coke Life
.