Anyone who understands "her" can get food all over the world?

In March, the annual "spring limited" products are listed one after another, and supermarkets, coffee shops, and milk tea shops in some areas have begun to "become powder"

Companies scramble to launch "her food"

In recent years, "spring limited" has become a commercial symbol that merchants are chasing after.

In January this year, Lay's and Bubble Mart launched spring-limited hibiscus cherry and shrimp flavor, mellow black truffle flavor, and butter fried matsutake flavor potato chips, catering to a variety of outdoor activities such as picnics, camping, and outings in spring

Bottled drinks are no different

In addition, in the traditional wine market dominated by male consumers, some brands have paid attention to the growing female consumer group and began to open up women's markets to seize the blue ocean of the female consumer market in the wine category

Data shows that over 70% of female consumers have paid for healthy food, and are more willing to "eat" for beauty and "drink" for health through diet

Some studies have found that impulsiveness, pleasure and freshness have become the key factors for women to shop: the emotional nature of women makes it easier for them to make impulsive purchases; Therefore, some "ok, but not necessary" consumption behaviors are carried out; in the end, women are more willing to try new brands and new products, and the threshold for decision-making is lower, so they also rely on their own strength to push many brands into the air

"She power" dominates the new consumer market

Statistics show that there are nearly 400 million female consumers aged 20-60 in China

In 2021, the "She Power" report released by Tmall pointed out that women are not only the promoters of the new consumption wave, but also the creators of the "she economy"

The "2021 Women's Quality Life Trend Insight Report" released by CBNData pointed out that the advent of "her economy" has directly driven the consumption level in the fields of beauty and clothing, home furnishing, food, drink and life, and cute pets

According to data from iResearch, 40% of middle-class women have an annual income increase of about 20%

Economist Shi Qingqi once pointed out that more and more businesses began to identify their consumer groups from the perspective of women, and research and develop new products

For women, food is an eternal topic.

Taking the catering industry as an example, for women, especially young female consumers, food and beverages are not enough to have taste, but also need to have "look".

　　Experts in consumer behavior said that the social division of labor in the process of human evolution has made women pay more attention to factors such as emotions, experiences and processes than men

　　"In the future, merchants will work more on the 'she economy', including atmosphere creation, product portfolio promotion, posters, and some means

　　(Comprehensive arrangement by Qu Yuening)

"China Food News" (02 edition on March 04, 2022)

　　(Editor-in-charge: Qu Yuening)