Analysis: Today's paint market problems

First, over-marketing
in fact, our
coatings
is divided into two categories, one is for home decoration of architectural decorative coatings, the other is
insumerry coatings
in the practical application of downstream customers and consumers of their expectations and requirements are different.
For architectural decorative paint, the concept of environmental protection is very fierce, we all claim that their
latex paint
are deformedehyde, zero VOC or said is non-toxic, I have been dry for decades of paint really have not seen the real non-toxic latex paint, if you use de-foaming agents, dispersants, film additives and even emulsion can not prove to be non-toxic, how do you say your latex paint is non-toxic? Of course, the net taste of latex paint is also one of the very ferocious concepts of frying, first of all, I know where the taste of latex paint comes from? You can ask the factory that produces emulsions, whether they have a post-treatment process, if you put several emulsion plants of the same kind of lotion together to smell, I do not say you can tell who has a small smell, a small smell must be added to the post-treatment process of the production enterprises. Another point is antifreeze, everyone knows that although all organic solvents are toxic, if you use propylene glycol must be much less toxic than the use of glycol. Home decoration used in the
wood paint
not to mention, if the aromatics, that is, toluene, xylene, and even toluene from the wood lacquer formula removed, but to meet the requirements of consumers on cost and performance, in the current state is difficult.
In second, quality stability
in the past year the production and manufacture of coatings with the main raw material costs have dropped significantly, five years ago you may spend more than 12,000 yuan / ton to buy wood paint with the main solvent butyl acetate, and today's market price is between 6000-7000 yuan / ton; Three years ago, even
titanium dioxide
you have to spend more than 20,000 yuan / ton to buy in, and today's market price is almost a knife. We are talking about the production of latex paint emulsion, acrylic and acrylic in 2013 once as high as 17,000 yuan / ton, and today's market price cut a knife is not addiction. China's market paint prices did not fall much, I chatted with several technical directors last week, told them that since the price of these major raw materials has dropped sharply, and your product prices have not fallen much, it is time to use some good things. They also told me that their bosses were embarrassed to ask them to look for something cheaper, and they thought it was time to improve their quality and stability. Once a company owner who worked for Aksu for a while, told me that although he helped Aksu work, but did not make money, but this world-famous paint group on quality management and quality stability as harsh requirements so that they learned a lot, but also know that bragging alone can not narrow the gap between the world famous
coating enterprises

third, plagiarism can't make companies great
We should admit that plagiarism is a fast track of Chinese paint, Chinese characters are interesting, and Chinese markets are interesting. It doesn't seem that plagiarism can't live, it can't prevent copying from not living long. A big brother-level enterprise launched a five-in-one
built-in wall paint
success, not long after the world is the factory launched a different name of the five-in-one, we also clearly copied a good call for reference, copy not good called cottage, in fact, how plagiarism is the door. One of the main jobs of Chinese paint entrepreneurs is to dig people and prevent their core employees from being poached.
Fourth, too many paint enterprises, reflecting the industry despite good profits, but the lack of core competitiveness of products
the first two weeks I with a group of technical directors seriously count how many paint enterprises in China, latex paint 7000 is certainly less,
powder paint
3500 certainly no statistics in place. Only the downstream application threshold of ultra-high automotive native paint and canning paint production enterprises less, and private enterprises proud of the wood paint 2000 can not stop. Most of them are small workshop-style switch factory, what is called switch factory? Is to receive the order to open, no order to close to do something else. To remind you of the expansion of foreign paint giants has been extended from the first-tier cities to the third line, the fourth line and even many remote areas. Previously in the third and fourth-tier cities of China's private paint enterprises singing the lead role, and now a small county can also see Doles and Libang stores.
Fifth, in 2014 there was a very strange phenomenon in the field of coatings in China
paint manufacturers made a lot of money, and distributors of finished paint products drank broth, but I personally don't think the raw material suppliers of coatings, especially traders, made money. They are still guarding the poor few points of gross profit, and these points of gross profit, is being increasing logistics costs and labor costs, a healthy market should be a win-win market, if the entire industrial chain of one link to make a lot of money, and the other link can not make money, or even make money when there are only two reasons First, in this link "serious overcapacity", excessive disorderly competition led to this link who do not make money, the other is possible to do not need traders, our paint production and manufacturing certainly can not be separated from the support of raw material manufacturers, weak ask, in the paint raw materials manufacturers and paint manufacturers can really not need traders?