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Have you ever paid close attention to the app review areas in the App Store and Google Play? Would you be surprised if you were told that half of these reviews were fake? If I tell you that the number of fake reviews on the App Store reaches 55%, while the Google Play store fake reviews only account for 45%, would you feel surprised again? This data comes from Apptentive, which mainly provides application developers with tools to collect application feedback.
Based on the analysis of the data, these comments will be disguised as normal user comments, with a very high "quality" review level.
▲You can see the similar wording in the picture above, which can be judged to be professional reviews
The most prominent application category for false reviews on iOS and Android platforms is games.
Game categories accounted for 41%, multimedia ranked second with 8%, followed by application tools, accounting for 7%, and education, production and life applications each reached 4%.
