Analysis on the export growth trend of plant extracts in China

After three years of development, plant extracts began to usher in a peak period in 2011: the export volume of plant extracts in China was US $1.13 billion in 2011, up 47% year on year; the export volume was 42000 tons, up 14.9% year on year; the export of plant extracts exceeded US $1 billion for the first time With the increasingly severe global trade environment, in 2012, although plant extracts showed a year-on-year growth trend, the export volume reached 600 million US dollars in the first half of the year, but the obvious growth began to slow down gradually In 2013, it also followed the pace of 2012: year-on-year growth, slowing down What is the reason for this trend? According to the analysis, it is mainly caused by the following aspects: first, the advantages of industrial clusters are obvious, and the rapid development from the export situation of provinces and cities, the export of plant extracts has obvious characteristics of industrial clusters The top five export provinces are Shandong, Yunnan, Shanghai, Hebei and Zhejiang Among them, Shandong enjoys the advantage of marine life and has superior resources in Stevia extract, fragrance and other industries, including Qingdao Belt Biotechnology Co., Ltd and Shandong Yi Bao Biological Products Co., Ltd are all representative enterprises As a trading port, Shanghai has the advantage of convenient transportation, such as Shanghai purple stone Biotechnology Co., Ltd the group focuses on the research and development of natural products and probiotics, and in line with the concept of "Tao FA nature, health sharing", to build an independent brand and continuous innovation of international bio high-tech company Hebei has formed a pigment industry cluster represented by Chenguang biology, established the first provincial natural pigment Engineering Technology Research Center in the industry, and won the first prize of science and technology progress of Hebei Province in 2009 for "capsanthin and capsaicin large-scale production technology" with independent intellectual property rights There is Ningbo lvzhijian Pharmaceutical Co., Ltd in Zhejiang Province Now it has formed a modern comprehensive pharmaceutical production enterprise, which is mainly composed of traditional Chinese medicine and natural plant extracts, integrating the research and development, production and sales of chemical raw materials, Chinese and Western medicine preparations and nutritional food 95% of the company's products are exported overseas Each major industrial cluster has promoted the development of local plant extracts, the development of industry and the rapid growth of industry 2 The exhibition will play a cooperative role in expanding export publicity As the saying goes: a hero and three gangs, although plant extracts have great advantages, they still need to have various channels of publicity to increase the exposure of the industry Nexchina, a professional exhibition in the industry, provides a good opportunity for enterprises "The development and growth of an industry cannot be separated from the promotion of high-quality industry exhibitions As the largest exhibition in the plant industry, the exhibition provides us with a very good platform for publicity, communication and promotion " Wendy pan, marketing department of purple stone, told Xiaobian in the interview Nexchina started from a new natural extract area opened by cphichina in 2008 With the development of the industry, nexchina has gradually grown from a new area to a mature international exhibition, in which plant extraction enterprises are the most active, and various industry innovation and development forums follow As the exhibition covers South America, Europe and Southeast Asia, it is an important export market of plant extracts in China While expanding its domestic influence, the world pharmaceutical raw materials China exhibition also gave full play to the export-oriented policy of the exhibition, expanded its influence through exhibition information, brochures, EDM, professional media and other publicity channels, strengthened domestic and foreign exchanges, made nex world natural extract China Exhibition more active, improved its international image and increased its export trade volume III raise the quality inspection threshold and increase the difficulty of "entry" At the beginning of 2012, the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China and the General Administration of Customs jointly adjusted the catalogue of entry and exit commodities subject to inspection and quarantine by Entry-Exit Inspection and quarantine institutions (2012), so that some plant extract products will be subject to export commodity inspection and food hygiene supervision and inspection on the basis of the original plant product quarantine, among which food additives must be in accordance with the national standards Some small-scale companies in China do not have national standards for the production and operation of plant products, and they cannot obtain QS certificates, which directly raises the threshold of the industry and restricts the production, operation and export of the industry IV laws and regulations are gradually in place, and the survival of the fittest has no rules and does not achieve success As a new industry, Chinese enterprises are still weak in the awareness of laws and regulations No matter in the production, R & D, circulation, sales and other links, they are lack of necessary management standards, and they do not keep up with the international pace in time In the international market, more and more countries have issued laws and regulations on plant extracts, and countries have constantly improved the quality standards of plant extracts, including Detection standard of heavy metal content and pesticide residue content It brings new challenges to the plant industry in China Subsequently, in 2013, the first batch of international business standards for plant extracts were issued, including: blueberry extract, green tea extract, Ginkgo biloba extract, grape seed extract, silymarin extract, Polygonum cuspidatum extract, rutin, hesperidin, Centella asiatica extract, willow extract and ginseng extract This standard strengthens the supervision of plant extracts in China, and also eliminates a number of unqualified products that affect the overall international image of Chinese plant extracts Gradually rectify the situation of "scattered, small and disorderly", survive the fittest, and aim to make high-quality plant extracts in line with international standards In summary, the first two points ensure the vigorous and rapid development of plant extract industry, while the third and fourth points give the industry some necessary restrictions to avoid the phenomenon of "satellite releasing" due to the rapid development At present, the overall trend of the industry is good Natural health care products are highly praised in the world The brand awareness and sustainable development awareness of the enterprise are gradually formed, including morninglight biology, Guilin Rhine, Beijing Green Jinke, which are representatives of this aspect The industry standards are improving day by day, moving towards reasonable and healthy.