Analysis of the reasons for the growth of herbal dietary supplements

The data of NBJ, IRI and spins show that the economic recession has an impact on the whole dietary supplement industry, and also on the sales growth of herbal supplements In October 2009, an article in Newsweek pointed out that stores selling vitamin, mineral and supplement products may benefit from the recession, because some Americans are abandoning some bad habits and expensive lifestyles and replacing them with healthier ones; in addition, some Americans who lose health insurance tend to choose Dietary supplements, not expensive drugs At the same time, the article points out that the increasing concern for children's health and health care is also a factor in the growth of sales of herbal dietary supplements In addition, the natural Marketing Institute (NMI), a famous consulting company in the United States, conducts some research every year to reflect consumers' attitudes, purchase trends and use of supplements NMI data also show that sales of herbal supplements are being affected by changes in public health awareness and frugal habits in the United States On the whole, consumers' consumption in natural product stores is decreasing, while that in food, medicine and mainstream markets is increasing At the same time, users of herbal supplements are usually familiar with supplements, and they tend to look for the most economical products (at least considering the price factor) - which also drives them to look for the best products in the mainstream market In addition, more mainstream consumers are trying to solve their health problems As a result, the increase in sales of herbal supplements can be partly attributed to the fact that more mainstream consumers choose traditional health care to treat and prevent health problems, as well as the shift of market channel preference of herbal supplement users Changes in the purchasing behavior of users of herbal dietary supplements indicate that consumers are looking for more economical ways According to statistics, 46% of herbal supplement users said: "the change of their purchase behavior is mainly reflected in" choosing cheaper supplements ", including store brands." To sum up, it is not difficult to expect that China's plant extracts will be exported to the United States and will have great potential in the field of dietary supplements At the same time, along with the increasing recognition of natural dietary supplements by the American people, it will also greatly increase the export of plant extracts in China.