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The "2021 China Crayfish Industry Market Analysis" (hereinafter referred to as "Analysis") recently released by the China Aquatic Products Circulation and Processing Association shows that in 2021, China's crayfish aquaculture industry will continue to maintain a good momentum of development, and the aquaculture production will reach a new high.
Live streaming with goods fell off a cliff
According to the "Analysis" statistics, in 2021, the new crayfish breeding area in the country will be about 2 million mu, mainly due to the increase in the area of paddy fields, and the farming yield and commercial shrimp specifications in 2021 will increase compared with 2020
In terms of processing enterprises, there are 123 crayfish processing enterprises above designated size in the country
However, the reporter combed and found that the online red live broadcast of crayfish has dropped from 60 million yuan in 2020 to 10 million yuan in 2021, a cliff-like decline
The overall price has risen significantly
The Analysis shows that the overall price of crayfish in 2021 is higher than in 2020
"Analysis" shows that the live crayfish trading volume in Hubei and Jiangsu is active throughout the year.
Guangdong's takeaway consumption ranks first
The online penetration rate of crayfish merchants is relatively high, exceeding 50%.
Zhang Yuanhua said that crayfish catering consumption is obviously cyclical.
In the peak season of crayfish consumption, taking 2019 data as an example, the order volume in these five months accounted for more than 60% of the whole year
"Analysis" shows that the top 10 provinces in terms of order volume outside of crayfish are Guangdong, Jiangsu, Zhejiang, Sichuan, Shanghai, Hunan, Fujian, Shaanxi, Beijing, and Hubei