An analysis of the hidden problems in the coatings industry in 2014

China
s
coatings market is on track, sprinting to another peak in production. In the paint market flower-like phenomenon, in fact, there are a lot of hidden problems.
as a sunrise industry in China, the paint industry is constantly improving and developing, looking at the paint market is to "health, environmental protection, green" direction. Water-based paint is also lying all over the place, China's paint market is on track, sprinting to another peak production. In the paint market flower-like phenomenon, in fact, there are a lot of hidden problems. There are several main aspects to summarizing these problems.
First, over-marketing
coatings are divided into two categories, one for home decoration of architectural decorative coatings, the other is
insumer industrial coatings
in the practical application of downstream customers and consumers of their expectations and requirements are different.
For architectural decorative coatings, the concept of environmental protection is very fierce, we all claim that their
latex paint
is deformedehyde, zero VOC or non-toxic, in fact, there is no real non-toxic latex paint, if you use de-foaming agents, dispersants, film additives and even emulsions can not be proved non-toxic, why the courage to claim that latex paint is non-toxic? Of course, the net taste of latex paint is also one of the very ferocious concepts of frying, first of all, the taste of latex paint from where? Now the production of emulsion factory, basically no post-treatment process, if several emulsion plants of the same kind of emulsion together smell, it is easy to distinguish who smells small, small smell must be added to the post-treatment process of the production enterprises. Another point is antifreeze, although all organic solvents are toxic, but if the use of propylene glycol must be much less toxic than the use of glycol. Home decoration used in the
wood paint
not to mention, if the aromatics, that is, toluene, xylene, and even toluene from the wood paint formula removed, but to meet the requirements of consumers on cost and performance, in the current level of technology basically can not do.
Second, quality stability
in the past year the production and manufacture of coatings with the main raw material costs have been significantly reduced, five years ago may spend more than 12,000 yuan / ton to buy wood paint with the main solvent butyl acetate, and today's market price is between 6000-7000 yuan / ton; Three years ago, even the
titanium dioxide
had to spend more than 20,000 yuan / ton to buy in, and today's market price is almost a knife. We are talking about the production of latex paint emulsion, acrylic and acrylic in 2013 once as high as 17,000 yuan / ton, and today's market price cut a knife is not addiction. China's market paint prices did not fall much, small editor last week and a few of the industry's predecessors chat together, told them that since the price of these major raw materials fell sharply, and your product prices did not fall much, it is time to use some good things. They also told me that their bosses were too embarrassed to ask them to look for something cheaper, and that they thought it was time to improve their own quality and stability.
third, product homogenization is serious, take-it-or-leave-it is rampant
We should admit that take-it-or-leave-itism is a shortcut that many industries in China are taking. The Chinese text is very interesting, and the Chinese market is also very interesting. It doesn't seem that plagiarism can't live, it can't prevent copying from not living long. A big brother-level enterprise launched a five-in-one
built-in wall paint
success, not long after the world is the factory launched a different name of the five-in-one, we also clearly copied a good call for reference, copy not good called cottage, in fact, how plagiarism is the door. To learn from the equivalent of plagiarism, can never obtain the core competitiveness of the product.
In fourth, too many paint enterprises, reflecting the industry although the profit is good, but the core competitiveness of the product is missing
the first two weeks I and a group of technical directors carefully count how many
paint enterprises in China
, latex paint 7000 is certainly less,
powder paint
3500 certainly not in place. Only the downstream application threshold of ultra-high automotive native paint and canning paint production enterprises less, and private enterprises proud of the wood paint 2000 can not stop. Most of them are small workshop-style switch factory, what is called switch factory? Is to receive the order to open, no order to close to do something else. To remind you of the expansion of foreign paint giants has been extended from the first-tier cities to the third line, the fourth line and even many remote areas.