American livestock marketing

Introduction: after hundreds of years of development, livestock marketing in the United States has basically formed a relatively complete marketing system, which can be generally divided into two types, namely, indirect marketing and direct marketing Indirect marketing refers to the sale of livestock by livestock owners through various negotiations In the United States, this is a major livestock marketing method The main ways are: 1 Open terminal market, also known as livestock trading market Once the two sides reach an agreement, the transaction will be completed The open end market was once a major livestock marketing method in history 2 Auction market Unlike the open end market, it is owned and operated by one company, but also by farmers' cooperatives, and auctions are held only one day a week (usually Wednesday) 3 Advertising sales and telephone market Advertising sales refers to putting up advertisements in some places to explain the variety, specification, quantity, price and other aspects of livestock, and the buyer can make decisions based on these information The operation mode of telephone market is: the buyer and the seller offer and counter offer by telephone, and then reach a final agreement to determine the price, delivery time, delivery place, etc 4 Order buyer Generally, experts of a certain breed of livestock issue orders to livestock producers according to the needs of buyers, and propose the quantity and grade of a certain breed of livestock to be purchased 5 Bargaining Association It is an organization of livestock producers It has two types: government support and self run by farmers But it has the nature of a cooperative, the most famous of which is the National Farmers' organization Direct marketing refers to a kind of marketing method that directly sells livestock to packers or processors without middlemen's services Direct selling to the packing plant means that the livestock producers directly sell live or slaughtered livestock to the packing plant, and the packing plant pays remuneration to the livestock producers according to the specifications, weight and quality of livestock (author:) share to feed Weibo share to: