American consumers have great confidence in American beef

Introduction: American consumers are still confident that American beef is safe from BSE Consumer confidence reached a record high of 89% in December, compared with the past six months when consumers began to forget about mad cow disease in the United States, according to a survey conducted on behalf of the beef farmers' Association in California Ncba said the industry's efforts to communicate the risk of mad cow disease supported the public's confidence in American beef Rick McCarty, executive director of affairs management at ncba, said they have been tracking public attitudes since 1996 and consumers' confidence in beef is still strong In July 2001, nine out of every 10 people surveyed heard about BSE in the previous month By December 2001, the proportion had dropped to 70%, but it was still higher than 58% in December 2000 However, the proportion of people who think American beef is safe increased to 89%, up from 82% in December 2000 Although consumers are familiar with BSE, according to McCarty, most of the reports that consumers heard about BSE are triple firewall measures taken for BSE, i.e (1) import restrictions, (2) active monitoring, and (3) prohibition of using ruminant derived feed to feed ruminants In addition, there is no such disease in the United States Such an independent investigation was carried out by Ipsos Reid, the U.S public affairs agency, and coordinated by ncba's beef farmers association The study used a random survey of American adults with an error rate of plus or minus three percentage points (author:) share to feed Weibo share to: