Agricultural products e-commerce helps digital village construction

Under the background of the new generation of information technology and the deep industrial transformation, combined with the needs of the construction of digital China and the comprehensive promotion of the rural revitalization strategy, the e-commerce model is used to bring new vitality to the economic development of rural areas, allowing more agricultural products to go out of the village.

The rapid development of agricultural products e-commerce

Since the mid-to-late 1990s, China's agricultural product e-commerce has developed for more than 20 years.

In terms of "strong technology", it has played a leading role in the new generation of information technology, driving the transformation of traditional agricultural products e-commerce

In terms of "promoting reform", the development of agricultural products e-commerce has promoted the improvement of the digital village construction system

Two major shortcomings cannot be ignored

At present, the development of agricultural products e-commerce mainly faces the problems of weak infrastructure and lack of professional talents

The weak infrastructure has had a serious impact on the promotion of the entire agricultural product e-commerce

In order to promote the orderly advancement of the work related to e-commerce of agricultural products, there is a great demand for "agriculture + technology + e-commerce" compound talents

In the entire industrial chain of agricultural products e-commerce, there are insufficient talents in the processing and sales of agricultural products, as well as in e-commerce operation, maintenance, and promotion

Innovative e-commerce brand operation model

The "three rural" issues are related to the national economy and people's livelihood, and the high-quality development of agricultural products e-commerce is conducive to driving the high-quality development of digital villages.

The second is to strengthen the innovation and application of digital technology related to agricultural products e-commerce

The third is to improve and implement the e-commerce policy for agricultural products

Industry insiders said that it is also particularly important to create a characteristic brand of agricultural products and innovate the operation model of e-commerce brands

(Comprehensive by Zhu Meiqiao)

"China Food News" (February 11, 2022 04 edition)

　　(Editor in charge: Zhu Meiqiao)