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【Chemical Machinery and Equipment Network Market Analysis】Recently, the temperature in various places has been rising, and it has become the choice
of many people to relieve the heat of ice cream.
Compared with many high-priced ice creams at present, the classic product of five cents a pack of snow lotus ice cubes has once again entered the field of vision of consumers and evoked people's childhood memories
.
Although at the beginning, Xuelian ice cubes were turned over because they were questioned that the production workshop was dirty and messy, and it was rumored on the Internet that it had "collapsed", but then the brand showed workshop photos on social platforms, and said that "fully automatic production has been made in the purification workshop", which can be said to be based on the reliable food quality and safety, price and childhood feelings, highlighting the charm of domestic ice cream and capturing the hearts
of consumers.
of many people to relieve the heat of ice cream.
Compared with many high-priced ice creams at present, the classic product of five cents a pack of snow lotus ice cubes has once again entered the field of vision of consumers and evoked people's childhood memories
.
Although at the beginning, Xuelian ice cubes were turned over because they were questioned that the production workshop was dirty and messy, and it was rumored on the Internet that it had "collapsed", but then the brand showed workshop photos on social platforms, and said that "fully automatic production has been made in the purification workshop", which can be said to be based on the reliable food quality and safety, price and childhood feelings, highlighting the charm of domestic ice cream and capturing the hearts
of consumers.
Behind this incident, it is not difficult to find that ice cream products have attracted two major points of concern - one is food safety, and the other is price
.
.
Food safety is a bottom line that cannot be breached
As the old saying goes, "Disease comes from the mouth", and unclean food or irregular eating have never been recognized and promoted
.
Whether the diet is regular or not can be controlled by consumers, but food safety is related to the production of agricultural products, food processing, catering and many other business chains, consumers are actually difficult to control, so in the process of the rapid development of China's food industry, food safety has been repeatedly mentioned, and it has also become a bottom-line problem
in people's livelihood projects and food consumption that are concerned about the national economy and people's livelihood.
.
Whether the diet is regular or not can be controlled by consumers, but food safety is related to the production of agricultural products, food processing, catering and many other business chains, consumers are actually difficult to control, so in the process of the rapid development of China's food industry, food safety has been repeatedly mentioned, and it has also become a bottom-line problem
in people's livelihood projects and food consumption that are concerned about the national economy and people's livelihood.
In the production and processing of ice cream products, it generally involves raw material mixing, filtration, homogenization, sterilization, cooling, freezing, filling, hardening, packaging and other links
.
In terms of these links, most of them are inseparable from the help of homogenizers, filters, sterilizers, molding equipment, freezing equipment, packaging equipment and other food processing machinery, so ice cream production is actually the background of the development to a higher degree of automation, and food safety will be better guaranteed
.
.
In terms of these links, most of them are inseparable from the help of homogenizers, filters, sterilizers, molding equipment, freezing equipment, packaging equipment and other food processing machinery, so ice cream production is actually the background of the development to a higher degree of automation, and food safety will be better guaranteed
.
In addition to the information released by Xuelian recently, which shows that fully automatic production has been achieved in its purification workshop, many domestic brand ice cream production workshops have already been renewed, such as Yili
.
As an important industry enterprise in China's dairy industry, Yili has many basic advantages in developing ice cream and ice cream business, in its cold drink production workshop in Hohhot, more than ten ice cream and ice cream production lines composed of ice cream chopstick production lines, freezing equipment, packaging equipment, etc.
, begin to operate
in an orderly manner every consumption season.
Compared with traditional production, only a small number of skilled workers are required in the automated production workshop to complete the equipment operation and inspection work, and the reduction of manual participation in specific production links helps to reduce the impact
of external factors on food safety to a certain extent.
.
As an important industry enterprise in China's dairy industry, Yili has many basic advantages in developing ice cream and ice cream business, in its cold drink production workshop in Hohhot, more than ten ice cream and ice cream production lines composed of ice cream chopstick production lines, freezing equipment, packaging equipment, etc.
, begin to operate
in an orderly manner every consumption season.
Compared with traditional production, only a small number of skilled workers are required in the automated production workshop to complete the equipment operation and inspection work, and the reduction of manual participation in specific production links helps to reduce the impact
of external factors on food safety to a certain extent.
"Ice cream assassin" is not desirable
Recently, the price of ice cream has been hotly debated
.
Many consumers ridicule that picking up an ice cream in a convenience store or supermarket freezer will cost more than ten or twenty yuan, and the ice cream has become unaffordable
.
.
Many consumers ridicule that picking up an ice cream in a convenience store or supermarket freezer will cost more than ten or twenty yuan, and the ice cream has become unaffordable
.
On the one hand, with the social and economic development, the price level has risen, and it is understandable that the price of ice cream for one or two dollars has risen slightly in the past, coupled with the upgrading of consumption, many brands have worked hard in terms of production raw materials and production technology, and the price change of ice cream is still understandable
。 But it is not difficult to find that nowadays a variety of Internet celebrity products emerge endlessly, marketing, brand marketing has become the driving force for the sharp increase in the price of ice cream is worth considering, and now many ice cream at every turn a dozen, more than twenty, and even earlier there were 66 ice cream, it is really a little acceptable and incompetent, upstream producers in the creation of new products or around the consumer market to unfold.
。 But it is not difficult to find that nowadays a variety of Internet celebrity products emerge endlessly, marketing, brand marketing has become the driving force for the sharp increase in the price of ice cream is worth considering, and now many ice cream at every turn a dozen, more than twenty, and even earlier there were 66 ice cream, it is really a little acceptable and incompetent, upstream producers in the creation of new products or around the consumer market to unfold.
On the other hand, the failure of business entities to clearly mark the price of products is a factor that is currently criticized, and it is really uncomfortable to accidentally fall into the "ice cream assassin"
.
However, with the official implementation of the "Provisions on Clearly Marked Prices and Prohibition of Price Gouging" issued by the State Administration for Market Regulation on July 1, this problem may be solved, and consumers can be slightly reassured
.
.
However, with the official implementation of the "Provisions on Clearly Marked Prices and Prohibition of Price Gouging" issued by the State Administration for Market Regulation on July 1, this problem may be solved, and consumers can be slightly reassured
.
Summary: Summer is the peak season for ice cream consumption, but the rising price of ice cream in recent years is really a little powerless
.
Making high-quality good products is an important "key" for the production body to open the consumer market, and doing products with food safety is an important foothold to gain the favor of consumers, but the cost performance can not be left behind, we still expect to see some high-quality, cost-effective products appear in the market, rather than blindly high
.
.
Making high-quality good products is an important "key" for the production body to open the consumer market, and doing products with food safety is an important foothold to gain the favor of consumers, but the cost performance can not be left behind, we still expect to see some high-quality, cost-effective products appear in the market, rather than blindly high
.
Hara: Are you afraid of the "ice cream assassin"? It may be more practical to balance food safety and cost-effectiveness
