Adhere to traditional craftsmanship to build a solid foundation for food security

"Magnificent 70 Years: Telling the Story of Jiangsu Market Supervision" Series Report: Entering Jiangsu Hengshun Group Co.

Wang Na Our reporter: Zhu Fu

Hengshun, the representative enterprise of Zhenjiang balsamic vinegar, has developed a small traditional sauce and vinegar workshop into the largest grain-brewed vinegar production enterprise in China, integrating the culmination of Zhenjiang balsamic vinegar production for more than 170 years

Hengshun products ensure the safety on the tip of the tongue

Nie Xudong, general manager of Hengshun Group, introduced to the reporters of the "Magnificent 70 Years - Telling the Story of Jiangsu Market Supervision", "Quality is the core value of Hengshun people", and Hengshun Group has been in the process of inheritance since the founding of the People's Republic of China 70 years ago.

Hengshun uses inheritance to create a golden signboard

179 years ago, in 1840, Zhu Zhaohuai, a native of Xibiao Village, Danzig, opened the "Zhu Hengshun Bad Store" outside the west gate of Zhenjiang, and brewed the famous "Hundred Flowers" wine with glutinous rice as raw material

Hengshun polishes the golden signboard with innovation

In the 1990s, with the deepening of reform and opening up, people's living standards have gradually improved, and people's food consumption is more pursuit of brand and health

The wood is beautiful in the forest, and the wind will destroy it

Inheriting the classics of the century creates an international brand

In today's market economy dominated, those time-honored brands that cannot keep up with people's lifestyles or ideas and change their marketing ideas have long since separated from market demand and gradually faded out of people's attention.

At the same time, Hengshun grasps the market demand, and makes timely and "world-appropriate" strategic planning and innovation to seek changes, which are also the keys to enhancing the influence of time-honored brands

A brand is not only an identification mark, but also a spiritual symbol and a value concept