Add "fire" to pre-made dishes for Chinese New Year

In order to prevent and control the new crown pneumonia epidemic, Chinese New Year at home has become the first choice for many places to advocate during the Spring Festival this year

Local specialty pre-made dishes are popular

In Guangzhou, well-known Cantonese-style dishes such as Buddha Jumping over the Wall, Pot Choy, Fish Maw Chicken, Traditional Sweet and Sour Pork, and Osmanthus Zha are already the main products of pre-made dishes.

In Qingdao, Chunxue Foods, which has tasted the sweetness of prefabricated vegetables, has accelerated its expansion of production capacity.

In Shijiazhuang, prefabricated dishes have become the "new favorite" of many consumers, and prefabricated dishes that can be eaten immediately after opening the bag or with a little heat have become the first choice of young consumers

In Changsha, Tangrenshen launched Tangrenshen sausage, Xiangjia Co.

In Shanghai, in a huge prefabricated food research and development kitchen, Dingdong Maicai's prefabricated food research and development team is intensively developing a new round of seasonal dishes - crayfish and green balls to welcome the spring

"Pre-made dishes" become a keyword for takeaway platforms

"Few young people nowadays are willing to cook often.

According to the "2021-2022 China Prepared Vegetable Industry Development Report" released by NCBD, the scale of China's prepared vegetable market will exceed 300 billion yuan in 2021, and it is expected to exceed 830 billion yuan by 2025

In addition, Hema Xiansheng data also shows that since the launch of pre-made annual dishes, the number of reservations in many places across the country has been on the rise, and sales in Beijing have doubled

Jiao He, head of the fast food business of Jingdong Fresh Catering, said that the biggest advantage of pre-made dishes is that they can help home users eat well, while saving time and effort

It is worth noting that young consumers, as the main audience, have higher requirements for taste and pursue fresh taste and dishes

In addition, pre-made dishes also put forward higher requirements for logistics distribution and cold chain technology

Market Track Segmentation Accelerates Industry Development

　　The consumption boom in the Spring Festival has driven the sales of pre-made vegetables to boom, and many securities companies have issued relevant research reports

　　Cao Erbao, deputy dean of the School of Economics and Trade of Hunan University, said that the prefabricated vegetable market has a large capacity, and the annual consumption scale is expected to exceed 1 trillion yuan, but not all prefabricated vegetable markets are blue ocean markets

　　Guohai Securities predicted in a relevant research report that in 2026, the scale of the prepared vegetable industry is expected to reach 429.

　　Lin Yue, chief consultant of Lingyan Consulting, said that "semi-finished products" such as pre-made dishes have great potential in the post-epidemic era.

　　To be sure, pre-made dishes have brought a new choice to the catering industry, but the current difficulties make it impossible to change the traditional catering model for the time being
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A number of industry insiders said that pre-prepared vegetable products have high requirements on the supply chain and service system, which is a big challenge for catering companies
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In the future, the high-quality development of the industry will require multiple synergies such as the integrity of the industry, product quality stability, brand credibility, innovation in consumption scenarios, and guarantee of food taste
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　　(Comprehensive arrangement by Zhou Yan)

"China Food News" (February 09, 2022 02 edition)

　　(Editor in charge: Zhou Yan)