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ADAMA Corporation today announced the acquisition of AgriNova New Zealand Ltd
.
According to ADAMA, AgriNova develops, produces and sells crop protection products, plant growth regulators, biological solutions and phytonutrients for the horticultural market
.
The acquisition will help ADAMA diversify its portfolio for the New Zealand market and complement its existing business to prepare the company for entry into the bioprotection, plant nutrition and plant growth regulator markets
.
ADAMA said that AgriNova's product line targets horticulture, while ADAMA's focus on field and feed crops in the New Zealand market is highly complementary and can expand the company's
territory in important market segments.
AgriNova's expertise in biophytonutrients and growth regulators lays the foundation for ADAMA's goal of expanding into emerging biologics markets and will strengthen ADAMA's ability to
support sustainable food production.
Darrin, CEO of ADAMA Australia and New Zealand
Hines said: "We are delighted to welcome AgriNova as a new addition to
the ADAMA family.
Agrinova's position in the New Zealand market is well established, and its outstanding products and well-known brand will significantly contribute to ADAMA's growth
locally and globally.
AgriNova maintains close relationships with local farmers and distribution partners, with a focus on building an efficient bioproduct portfolio, which is closely aligned
with ADAMA's global strategic direction.
”