Accelerate the construction of a new pattern of green development of the tea industry

Our reporter Yuan Guofeng

In order to implement the development concept of "Three Tea Coordination", promote tea culture, strengthen the tea industry, develop tea technology, and enhance the brand influence of Xishi Shijian tea, the "2022 China Tea" jointly sponsored by the China Tea Society and the Zhuji Municipal Government of Zhejiang Province (Zhejiang·Zhuji) Three-Tea Coordinated Development Summit Forum" was recently held in Zhuji City

Innovation and safety solve the imbalance of supply and demand in the tea industry

According to data from the China Tea Circulation Association, in 2021, the area of ​​tea gardens across the country will be about 48 million mu, the tea output will be 3.

"Although the results have been remarkable, there are currently prominent problems in the development of China's tea industry

In response to the problems in the development of the tea industry, Jiang Renhua further added that there is still insufficient development of the deep processing terminal market, and the deep processing products are in a situation of government hot, industrial hot, and cold market; there is a lack of major technological innovation in the research and development of deep processing products, and some The technical content of the products is low, and the degree of matching with the market demand is low; some products such as matcha and tea beverages have the characteristics of large capital investment, high technical requirements and large market risks

Chen Zongmao believes that the key to realizing the green development of China's tea industry lies in innovation and safety

Through the prospect of China's tea industry, Jiang Renhua believes that the development of China's tea industry presents a trend of more diversified market demand for tea products, more modern tea production methods, and more diversified tea industry formats

Do a good job in brand building and promote industrial development

"Brand is the hard currency that enters the market, and it is also one of the important symbols of the image of tea enterprises and tea producing areas.

Jiang Aiqin, a researcher at the Tea Research Institute of the Chinese Academy of Agricultural Sciences, further pointed out that brand planning is the primary task of brand building, brand communication is the main way to build brand power, and brand management is the key to the success or failure of brand building

The development of Zhejiang tea brand deserves attention.

Under the continuous attention of Wuyi County Party Committee and County Government, Wuyang Chunyu highlights the theme line of organic tea development by adhering to policy guidance; continues to carry out brand promotion, expand brand awareness, promote quality supervision in an orderly manner, ensure the quality of brand products, and continue to carry out market promotion, Improve brand influence; cultivate the image of craftsmen, enhance the appeal of industrial development, etc.

In addition, Tong Yunying, deputy mayor of Zhuji City, gave a comprehensive introduction to the history, craftsmanship and current situation of Xishi Shijian tea, and proposed that Zhuji will comprehensively improve the mechanization and digitalization level of tea gardens, implement the "six unification" management mechanism, build a tea brand development strategy system, develop Effective measures such as strengthening the village and enriching the people's reform and linkage, promote the ecological, large-scale and branded development of the tea industry in Zhuji City

"China Food News" (07 edition on April 14, 2022)

　　(Editor in charge: Yuan Guofeng)