A piece of "Chunhui" planted by "succulent"

In recent years, succulent plants are popular all over the country with "natural, pollution-free, and cure system" While they are loved by "meat friends", they also set off a new hot spot in flower industry sales It is predicted that succulent plants will have a hot sale period of about 10 years, and by 2020, they will have a really brilliant market Zhang Xiaodong, a post-90s kid from Quzhou County, Handan, Hebei Province, led his team to seize the opportunity after four or five years of entrepreneurship "It's not easy to start a business." when you start a business, you think it's easy You don't have to go to work nine to five every day Zhang Xiaodong, 28, who said this, is thin and tall, wearing glasses, and very polite After graduation from Shijiazhuang Railway University, he worked as a steel structure designer in Handan Asia Pacific Design Institute With the launch of the national "mass entrepreneurship and innovation" policy, he initiated the idea of independent entrepreneurship Zhang Xiaodong first came into contact with succulent plants five years ago, and he was greatly interested in a related TV program He found that the characteristics of succulent plants are: less land occupation, easier maintenance, high lighting requirements, short flowering period, rapid propagation speed, more importantly, their "high beauty value", strong ornamental, which is more suitable for "easy" entrepreneurial projects "At that time, the market was just growing succulent plants, and the demand was particularly large I am very optimistic about its future market." Zhang Xiaodong said Therefore, in 2014, Zhang Xiaodong resolutely quit his well paid job in Handan and started his business Under the pressure of his family's opposition, he took out only two or three thousand yuan and planted succulent plants on the balcony to sell After half a year's accumulation of certain funds, we rented two greenhouses in our hometown, Dongliuzhuang village, to introduce new varieties, plant and sell them on a small scale Because he didn't know much about planting technology, the first year of succulent plants taught him a lesson: succulent plants are prone to bacterial infection when they are above 35 ℃ At that time, the weather was particularly hot in summer, a large number of plants rotted, and nearly half of the precious varieties died It can be said that this year has been in vain For Zhang Xiaodong, the blow was not small, but he was not discouraged, and he devoted himself to looking up information online, asking for advice everywhere, and never gave up any learning opportunities Once, when the students from China Agricultural University came to the base, he seized the opportunity to ask for professional answers After more than a year of planting exploration and accumulation, we have finally mastered a set of planting technology of succulent plants At present, the meat planting base of ZhangXiaodong has developed from the original 5 mu to more than 60 mu, with 26 greenhouses In addition, a team has been formed to establish Chunhui Agricultural Technology Co., Ltd (hereinafter referred to as Chunhui) with a registered capital of more than 10 million yuan What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? What's new? The sales mode "A few years ago, the purchase price of a new variety of succulent plants from South Korea required 120 yuan After a large number of planting, now the wholesale sales is only 3 yuan at the minimum." Zhang Xiaodong said According to reports, most of the price of the succulent plants sold on the market ranges from a few yuan to a hundred yuan, and the precious succulent plants can even be sold to the level of ten thousand yuan Obviously, from the perspective of market positioning, the question in front of us is whether to make ordinary goods or expensive goods The so-called "common goods" are "common and easy to raise" meat, such as guanyinlian, yudie, golden ten thousand year grass, white peony, blue stone lotus, black prince, etc generally, it only takes about half a year from sowing to market, and they can survive without special "care" "Precious goods" refer to rare varieties, such as tortoise shell peony, golden handball, neon lamp jade dew, etc., some of which will be planted for at least 20 years "Obviously, in the case of limited budget in the early stage of entrepreneurship, we need to make small profits and sell more, but as the scale of the company grows gradually, we can't go on like this So we decided to adjust the sales model " Zhang Xiaodong said In 2018, Chunhui began to gradually expand the retail market on the basis of wholesale, achieving a profit of 3-5 times of the wholesale channel In addition, we should distinguish common goods and expensive goods, so that the meat produced by greenhouse planting can reach consumers at different demand levels directly, eliminate middlemen and realize more profits Young people start businesses and play Zhang Xiaodong said that the threshold for Taobao to open a shop is very low now What matters is not how much money it makes, but how much money it diverts customers to wechat through online stores The value of the traffic in the circle of friends is still very high If there are thousands of "meat friends" resources, the diffusion effect is quite high Moreover, with the help of the network platform, Chunhui group has implemented the Internet plus sales mode, signed a long-term supply agreement with some well-known domestic e-commerce platforms, and sold the products to all parts of the country Among them, Jiangsu, Zhejiang and Shanghai accounted for about 60% of Yunnan's sales In 2018, an average of 20000 finished products of succulent plants and 30000 seedlings are sold per day in peak season Zhang Xiaodong told reporters that at the beginning of this year, his team began to focus on the live channel In only two or three months, 16000 fans have paid attention to it, while other businesses have declined Zhang added that in addition, the base plans to provide 50 mu as an offline interactive exchange, sightseeing and leisure and parent-child interaction venue At present, we are preparing more meat companion gifts and gift box products to make more meat produce more added value With the efforts of Chunhui team, the daily sales volume of the company can reach tens of thousands of succulent plants In the past four or five years, the scale of multi meat cultivation has doubled Now, 26 greenhouses for multi meat plant cultivation have been built, covering an area of over 100 mu, forming the largest multi meat plant planting base in Hebei Province With the increasing number of competitors in the market of succulent plants, Chunhui team not only grows hundreds of succulent plants, such as Raul, white bear, pingpong Fu Niang, Baihe Lili and snow elf, but also cultivates more than a dozen new varieties by grafting Not only that, the team is also exploring the development of multi-purpose meat, such as making food or skin care products "In fact, some succulent plants can be eaten I've tried a dozen, some of them taste like apples, and they're delicious " Zhang Xiaodong said According to reports, the skin of guanyinlian leaves is thick and juicy, like the sour taste of grass; raw stone flowers can not only be eaten as fruit, but also be fried with meat, similar to cucumber; hazy moon has a fresh taste, often mixed into salad, and can also be fried in the pot, with high nutritional value; Watson has a sour and sweet taste, ranking first and second in the taste of meat 。 "However, if you want to use succulent plants as food, it will take about two or three years from the beginning of research to further processing." Zhang Xiaodong said Chunhui is also trying to extract nutrients that are good for the skin from its fleshy skin Wang Yu, one of Chunhui's partners and a UCLA graduate, said: "this requires sending the succulent mother to the authoritative Plant Research Institute to analyze the ingredients to see if there are harmful substances in them At present, there is no specific analysis on the components of succulent plants in the world No matter the use of medicine or cosmetics is still blank It is difficult for the plant extracts to enter the Pharmacopoeia, the steps are strict and the time is long We are making relevant attempts " In fact, Zhang Xiaodong hasn't been free in a day since he started his business "The larger the scale of development is, the more social responsibilities are Instead, he is not as smart as before But I have no regrets Although we are not a big company, we also hope to contribute a little light to solve the livelihood problem of the poor households and promote the common prosperity of our hometown " He said with a smile "Now the villagers transfer the land to the cooperative The labor force in the village can go out to work and earn money The women stay to take care of the elderly and children at home With the expansion of the scale of the multi meat base, the demand for human resources has reached 80-200, indirectly driving the employment of thousands of nearby villagers However, the labor intensity of caring for the multi meat plants in the shed or packing and sending express delivery is not very high, and the time is not particularly strict After finishing the housework, women can also work in a meat base and get a high salary, so as to achieve a win-win life " Mengxianghai, director of Quzhou agricultural and rural Bureau, said.