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During this year’s JD.
What is specialization? I think specialization means that anchors who have a deeper understanding of liquor history and culture, wine table culture, regional culture and brewing technology will have opportunities in the future.
What is quality? Today's live broadcast delivery mainly relies on low-quality and high-margin to maintain operations.
What is branding? The so-called branding is based on specialization and quality, and the consumer's word-of-mouth cognition is formed
In addition, branding also means that the influence of manufacturers directly participating in the live broadcast is far greater than that of other anchors.
To sum up, if the above three changes cannot be achieved in the future, the live streaming of wine and water will gradually lose the support of the consumer crowd and will rapidly decline
(Wang Qihao)
Responsible editor: Zhao Yangyi Review: Zheng Ying