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Every Mid-Autumn Festival, all kinds of mooncakes have begun to roll crazy, all kinds of dessert shops have begun to make mooncakes, from packaging to the filling inside can attract many people, and there is a mooncake on the vibrato the heat is very high, the highest day can sell 12 million, this situation has lasted for 8 years, this brand is a moment of durian, why can it make so many people crazy?
1, find a category, one centimeter wide to achieve a kilometer deep
When mentioning the original intention of the durian moment, the founder Deng Wenzhen said that he wanted durian lovers to achieve durian freedom
The keen Deng Wenzhen saw this domestic market gap and founded the brand Liumang Moment
Based on the logic of large items and innovation around categories, at present, durian moment includes mille-feuille cake, milk torn bags, durian frozen meat, durian ice dumplings, durian snow fins, durian green dough, etc.
2, give up traffic thinking, the user is a good product manager
Getting the user is another explosive weapon
In terms of details, they also specially developed a fast-tear packaging, taking "durian ice dumplings" as an example, and the durian is as simple
3, word of mouth is the weapon, relying on tap water to break out
Every year near the Mid-Autumn Festival, durian has tap water brush screen major platforms, under the strong word-of-mouth effect, durian moment also won the Creator 2022 Product Innovation Award - Gold Award
On the one hand, with the help of the WeChat ecological position, a private domain closed loop is formed from the public account - enterprise WeChat - video number - community - personal account
When users become sharers of the brand, this part of the tap water flow is more effective
Durian moment to focus on the explosive categories, user pain points, products and other aspects, focusing on the user is one of the core ideas of the explosive strategy, to find a way to do a good job, to make a variety of products that can meet the various ideas of consumers in order to make the goods become hot
