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    Home > Food News > Food Articles > 2022/23 cherry season Chile spent US$6 million on a global rollout

    2022/23 cherry season Chile spent US$6 million on a global rollout

    • Last Update: 2023-02-01
    • Source: Internet
    • Author: User
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    Claudia Soler, manager of the cherry committee of the Chilean Fruit Merchants Export Association (Asoex), recently said that in order to promote cherry consumption, Chile spent about US$6 million in the 2022/23 season to carry out promotion activities
    in many places around the world, including China, the United States, South Korea, Thailand, Vietnam and India.
     
    Chile's SimFruit website reported that Chile's latest report in January said Chile will export 80 million boxes of fresh cherries, or about 400,000 tons
    , this season.
    This is down from the 89 million cases forecast in October 2022, but it will still set a new record
    .
     
    Iván Marambio, President of Asoex, said: "Cherries have become Chile's main fruit export, and the cherry industry is very important to the Chilean economy, helping to create jobs and create a positive national image
    .
    So far, we are very optimistic about cherry exports this season, and the situation is much better than in the past, especially in terms of logistics, which allows us to get the fruit to its destination
    as the market expects.
     
    Marambio also said that in terms of the Chinese market, "15% of cherries will arrive during or after the Chinese New Year.
    "
     
    Soler stresses that in addition to optimizing the production and logistics chain, good production conditions this season are also essential, which guarantees fruit quality
    .
    As for the cherry campaign, she said: "Chile's cherry promotion in China aims to encourage more cherry consumption and strengthen the market's recognition
    of Chile as a producer of high-quality cherries.
    We are looking for new cherry consumption occasions to build consumers' confidence in the quality and safety of cherries and inspire them to connect
    with the fruit.
     
    "In addition, we have worked hard to diversify our target markets, and today Chilean cherries have seen significant sales growth
    in the United States, as well as in other markets in Latin America and Asia.
    " Soler added
    .
     
    Soler also mentioned the growth
    of Chilean cherry exports over the past 10 years.
    "In the 2013/14 season, we only exported 68,544 tonnes of cherries; However, in 2021/22, we exported a total of 373669 tonnes of cherries, and in 2022/23, we will export about 400,000 tonnes of cherries
    .
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