2021 Top Ten Innovation Trends of China's Food and Beverage Released

News from our newspaper (Reporter Yang Xiaojing) A few days ago, Innova released the "Top Ten Innovation Trends of Food and Beverages in China in 2021" report, which shows that due to the impact of the epidemic, consumers will pay more attention to physical health and food safety, and are willing to choose foods and beverages that enhance immunity

Trend 1: Winning with knowledge According to Innova research data, in 2020, more than 90% of consumers in China said they attach great importance to product information

Trend 2: Panoramic Food Trends Consumers have higher and higher requirements for indulgent experiences, which are both healthy and unburdened and very convenient

Trend 3: Collision and Blending Mix and match innovation continues to be favored by consumers

Trend 4: Punk Wellness Driven by stressful modern life and health anxiety, more and more consumers, including younger groups, are willing to take time out to live a healthier life

Trend 5: Light and Delicious Meal Replacement to balance nutritional formulas has become an option for consumers.

Trend 6: Plant-based leap forward The booming plant-based market welcomes competition from industry giants and start-ups, as well as international players and local companies

Trend 7: Play with tea and coffee "New coffee" and "New tea drink" continue to expand multiple drinking experiences in private and social spaces

Trend 8: Exciting senses The food and beverage industry pays attention to the innovation of bubbles and alcohol elements, and gives products a leisure experience with rich flavors

Trend 9: Modern Retro While global trends are localized, regional traditions are also modernized

Trend 10: Internet celebrity era The era of Internet celebrity endorsements promoting product promotion is gradually shifting to more reliable spokespersons

LuAnn Williams, Director of Insights and Innovation at Innova, said, "Industry megatrends will metamorphose and evolve over 10 years or more

"China Food News" (04 edition on March 22, 2021)

(Editor-in-charge: Wang Han)