2018 Continuous Innovation Leading Automotive Repair Paint Market - Li Bai, Color Development Manager of VisitIng Dong to Paint Technology (Shanghai) Co., Ltd

Profile:
Bai, Manager of Color Development Department of Dongli Coatings Technology (Shanghai) Co., Ltd., Master of Special Color Technology in the Automotive Repair Paint Industry. In 2016, he was awarded the "Shanghai May Day Labor Medal" and the "Top Ten Standard Soldiers individuals" in Shanghai. Lead the team to create The East Tongfei car repair paint color system, create dry and wet water-based paint color technology, apply the "Internet plus" to the field of color technology, develop the color formula cloud platform, complete the invention patent 12 .Interviews
In 2018, China's economic supply-side reforms entered deep water, and trade disputes between China and the United States became more and more out of control, with strict environmental protection, high housing prices and deleveraging bringing enormous pressure to China's private manufacturing industry. Sales in China's auto industry have been growing at a negative rate for months, unseeded for more than two decades.
China's automotive repair paint industry has entered a new stage of low-speed growth, in the face of environmental protection, cost, technological progress and many other challenges, Dongding paint as a representative of China's automotive repair paint industry enterprises, recently accepted the automotive paint and coating platform (hereinafter referred to as automotive platform) interview.
automotive platform:
East to Gaofei as the mainstream market leader in automotive repair coatings, please introduce the current organizational structure and operating model of East China?
Bai:
was founded in 1999 in Dong, China's automotive repair paint industry top three, the first Chinese brand, become the only global market leading trend of China's force. Dong's achievements today stem from the original vision: "integrate the world's resources, for the global market, to become Chinese created the world's leading brand of automotive paint."
based on an in-depth understanding of the industry, East has chosen a flat organizational structure and a flexible operating model.
Unlike most of the European and American "pyramid" organizational structure of the world's top 500 peers, the "flat network" organizational structure in the east reduces the management level to three levels, and uses a large number of self-managed horizontal cross-departmental groups to effectively reduce unnecessary vertical boundaries and fully mobilize employee enthusiasm;
east in the operating system, the use of "flat direct sales and authorized dealers" combined model. In the automotive paint industry, "flat direct sales" is not new, but only east to succeed, the secret lies in the east corporate culture, core values, and organizational ability.
car patch paint is characterized by the sale of semi-finished products, so each service point is like a small factory. The establishment of direct sales centers throughout the country, equivalent to the management of dozens of factories. To this end, Dong to carry out a number of management innovation. For example, in the direct marketing service center to implement the "three-three system" management model, so that more talent to become a partner in the East business, so as to achieve the goal of sharing results, unity of talent, the establishment of a common platform, so as to enhance the competitiveness of the company.
East in the Yangtze River Delta, Pearl River Delta, Bohai Rim to establish a "flat direct sales service center", directly to provide customers with products and services, improve efficiency, reduce costs, improve quality, reduce the risk of customers being "hanging sheep head selling dog meat" fake and inferior, improve the satisfaction of the owner's service and long-term trust, Dong to obtain years of sustained growth in return.
other regions, east to develop regional authorized service providers and distributors, more than 500 authorized service providers and distributors in China, the United States, Europe, Australia, Africa has also established a suitable network of authorized services. Global networks share management innovation and practical experience, and grow together with integrated capabilities.
gardening enterprises - East to paint
automotive platform:
for the future of the automotive paint industry global trends, East to how to judge?
Li Bai:
Two trends deserve high attention: first, the acceleration of mergers and acquisitions of global car repair paint integration, oligopoly, and first, the continued growth of China's auto repair paint market and the rise of China's power.
as the global capital and industry competitive landscape changes, the automotive repair coatings industry began the largest merger and integration in history, the market's top 5 players, can not help themselves into a life-or-death capital battle.
1
2016, Xuanwei Coatings of the United States acquired Westerberg of the United States;
2
In 2017, PPG of the United States sold its traditional glass business to Fuyao, China, with the intention of swallowing AKZO of the Netherlands, resulting in AKZO's rapid spin-off of its specialty chemicals business to the Carlyle Fund in response;
3
In 2017, Japan's Libang saw a rapid sell-off of major shareholders in Asda (which was spin-off from DuPont's automotive coatings business in 2015) lead to a vacancy for actual controllers,
with no intention of merging
;
the next two years, with the huge and predictable turmoil in global capital markets, more brutal industry competition will inevitably force industry oligarchs to become more widowed in order to be able to survive the upstream and downstream games.
2009, China has become the world's largest market for new car sales, and in the next five years, it will become the world's largest after-sales market for cars. Based on China's huge market and local natural adaptability, will certainly produce as the representative of the local strength of the Chinese market enterprises. For the following reasons, Dong to think that although China's auto repair paint industry is extremely dispersed, anti-risk capacity is not high, but it is never possible to cover the whole army.
(1) local advantages of the service industry
automotive cryogenic paint is defined as a technology-intensive service-oriented industry, not a simple economies-of-scale manufacturing industry. Automotive sheet spray industry and automotive repair paint industry from a typical manufacturing industry to a technical service industry, Chinese enterprises have a natural local service convenience and service resources advantages.
current state of the global market fully reflects the characteristics of the industry service industry. The U.S. market is led by local brands PPG and Xuanwei, The European market is led by European brands AKZO-Xin jin and Asda-Shibi Express, the Japanese market is dominated by three local brands, Libang, Kansai and Locke, which account for 95% of the market, and the Korean market is almost monopolized by the nalu and KCC brands. Russia's largest market share is RUSSAN PAINT and the Middle East's largest market share is Egypt-Kachi.
(2) The world's largest after-sales market for Chinese cars
In 2017, the Chinese market sold 28.8789 million new cars, an increase of 11.85 percent. The trillion-level after-sales market will produce 1-2 Chinese patch paint brands.
(3) China's automobile to the
, from the vast majority of industries, the Chinese brand will certainly go global. The automotive industry should not be an exception, the passenger car industry Yutong Group is a good case. According to industry practice, the foreseeable trend is that Dongdong Gaofei follows the excellent service of Chinese car brands to the global market.
(4)Chinese People's self-confidence rise
According to economic research and Japan and South Korea and other countries experience, per capita GDP of more than 8000 U.S. dollars, the people will gradually build national self-confidence, accelerate the change of blindly advocating irrational thinking, and between the conscious use of more cost-effective Chinese brands. The rise and evolution of Chinese brands such as Huawei in the smartphone industry is a case in point.
(5) organizational system differentiation
500 European and American Japanese car repair paint brands, in the scale effect, brand history, technology accumulation, the global market has a huge natural advantage. However, in today's economic globalization, information Internet, these advantages do not necessarily win. Dong to catch up with technology through the internationalization of high-level technical personnel, relying on the Chinese market to obtain the only Asian, or Chinese certification supplier qualification of most automotive host plants, relying on rapid response, flexible response to innovation and development.
automotive platform: how
the brand standards of China's automotive repair paint industry be determined? How is the quality of service evaluated?
Li Bai:
Before 1996, European, American, Japanese and Korean brands accounted for the vast majority of the market share; In 2008, European and American brands began to acquire leading Chinese brands, the market survival of the fittest, concentration began to improve.
chinese brands have been acquired as multinational giants continue to acquire small and medium-sized Chinese paint companies.
September 2008
PPG whopping acquisition of Guangzhou Bonnie Paint Co., Ltd.
July 2012
AKZO acquires Changzhou Lyme Automotive Coatings Co., Ltd.
December 2012, Xuanwei
, JiangsuPlanna Coatings Co., Ltd.
September 2016, BASF
acquisition of assets from Guangdong Yinfan Chemical Co., Ltd.
May 2017
PPG acquired Guangdong Futian Automotive Coatings Co., Ltd.
September 2017
Libang Coatings acquired Fujian Xin Outlook Coatings, which focuses on Jinlong Bus.
2018
china's mainstream brand distribution
patching paint
manufacturers
line
high-end brand
second-line
mid-range brand
third line
economy
PPG
Pompeto
Autocolor 2K
Deltron
Aquabase PLUS water-based paint
Envir obase water-based paint
ACS color
EmaXX
Quickline fast
V-pro Weibao, BONNY Bonnie, NPIT Empt, AIERF Elf PROGRESS Boggs, DOLLA Dolile, Fire Mountain, Headhunter,
KJL
, Wing Color,
North
SW
Xuanwei
Ultra7000 Ott 7000
AWXP water-based paint
ATX Planet
FINISH1 Series
Quantum Technology Light
DE BEER de beers
OCTORAL Otter, LANETPlanner, DFL Oriental Dragon, RUNNING Blue, CONELY Conley
AXALTA
Astor
(formerly DuPont)
pies HeckerSchbie
Permahyd Pauli water-based paint
Cromax Correid
Cromax Pro Correid water-based paint
Duxone Dooley
Yrox
Lucite Liszt, ANVANC Ains, Nason Nathan
AKZO
AkzoNobel
Sikkens
Sikkens Autowave Water Paint
Lesonal Leshun
Wanda Wangda
Miluz Miaolong, PRIME Blem, FREYA Freya, CLONE Coron, PEILIDE Perrie De, SHITEMEI Stemei
BASF
BASF
Glasurit Parrot
R-M Yaliang
baslac Pepsi
Norbino Colorful
Silver Sail, Silver Di, Flash
DONGLAI
Donglai Coatings
onwings High-Flying
onwaves High-Flying Water Paint
fixs Ficcosch

Yesky
NIPPON
Libang
NAX Necos
nax E3WB water-based paint
LACS
Uni-best Youlibi
Light Lilai, Xin Zhanwang
NOROO
na Road
HIQ Haiyan
Bodyian Baodiyan
automotive repair paint industry's only authoritative quality service evaluation system is the original certification of the automotive host plant, the automotive host plant is the only one capable of having the power to have credibility for market evaluation and management order maintenance organizations. By 2018, Dongli Coatings has acquired FAW Audi, Volvo, Ford, Lincoln, FAW-Volkswagen, Dongfeng Nissan, Peugeot Citroen, Dongfeng Renault, Beijing Hyundai, Sbaru China, Link, Geely, Chery, Qichen, Dongfeng Yu Long, SAIC GM Wuling, Zhengzhou Nissan and many other auto host plant original certification cooperation, as well as GAC Honda, GAC Toyota, FAW Toyota, GAC Chuanxuan, GAC Fick, Dongfeng Yueda Kia and other host plant certification training partners.
, of course, the best evaluation criteria are market reputation, customer endorsement certificate. In the top 100 list of China Automobile Dealers Association, Dongli Gaofei has been recognized by 85 of them, including: Guanghui Automobile, Huge Automobile, Yongda Automobile, Hengxin Automobile, National Machine Automobile, Dachang Bank, Yuantong Automobile, Wangang Jinxing, Zhengtong Automobile, Long-Term Automobile, Guanghua Automobile Trade, BAIC Penglong, Dongfeng South, Tianjin Haohua, Shandong Yuantong, Litai Group, Rundong Automotive, GAC Trade, Huijing Group, Henan Weijia, Beijing Bore, Wuxi Oriental, Beijing Ojitong, Yuanfang Auto Trade, Blue Pool Group, Shandong Guangxuan, Hunan Lantian, Yingzhu Group, Ningbo Coupe, Xiamen Jianfa, Greenfield Automobile, Fujian Gino, Inner Mongolia Lifeng, Jiangsu Mingdu, Chongqing PepsiCo, Chongqing Trade, Jiangxi Guoli, Fujian Huaao and so on.
automotive platform: how
view of the impact of national environmental protection policy on the paint industry from the perspective of China's automotive paint companies?
: In recent
, politics